Procurement Summary
Country: Czech Republic
Summary: Provision of Analytical and Consulting Services in the Field of Traffic Statistics, User Surveys, Optimization of Digital Content and Online Marketing Activities 2026-2029
Deadline: 09 Dec 2025
Posting Date: 20 Nov 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 130522537
Document Ref. No.: N006/25/V00039246
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Provision of analytical and consulting services in the development of web and online projects, in particular the development of the BusinessInfo.cz portal for the element of innovation analysis and its quality and optimization of content, design survey of own and external, planning of marketing activities and campaigns, national support of the esk agency organization business support/CzechTrade (according to the contracting authority only).
Specifications of the subject of the contract:
The provider will provide for CzechTrade the services not mentioned in connection with the analytical and consulting services in the development of web and online projects, in particular the development of the BusinessInfo.cz portal as an element of the analysis of innovation and its quality improvement and optimization of content, design survey of own and external, filling.
As part of the development and operation of the entire project, it is necessary to provide the above services related to the development support of the BusinessInfo.cz portal in the following areas:
-Processing report and statistical analysis of the vulnerability and related proposals including the effectiveness of the content of the portal and the contractor's website with the following evaluation of the data and a proposal for the consolidation and full further development of the CzechTrade portal/website and online services. Work with Google Analytics and an alternative tool for the change of activity according to the requirements of the Client.
- Analytical activity leading to optimization of expenditure on content creation, especially with regard to accessibility and informed needs of portal users (SMEs, entrepreneurs with export potential, but also the general public). The following analysis and evaluation of the capabilities of the given content on the portal.
-Proposals for optimization of content as an element of external organic search (SEO) based on requirements or quantitative ...
Current status of ZP: Not completed
Division into parts: No
ZP identifier on the contracting authority's profile: P25V00039246
Type of entry procedure: Open call
Procurement specifications: open call
Kind of: Public contract for services
Date of publication of ZP on the profile: 11/19/2025 09:51 A.M
Code from the CPV code: 71620000
Name from the CPV code: Analytical services
Course title: Analytical services
Text field for the description of the place of fulfillment: Prague
Code from the NIPEZ code: 71620000-0
Name from the NIPEZ code: Analytical services
Main place of fulfillment: Analytical services
Documents
Tender Notice