Product Proposition, Branding, Marketing Strategy and Website Development for Council... Tender

Procurement Summary

Country : United Kingdom

Summary : Product Proposition, Branding, Marketing Strategy and Website Development for Council Managed and Operated Venue in St Neots, Cambs

Deadline : 13 Dec 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 109518397

Document Ref. No. : SNTC-PC-01-24

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : GBP 70000

Purchaser's Detail

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Tender Details

Please, find full detailed description of the opportunity, objectives, timetable and submission and decision-making process in attached document.



1. BACKGROUND TO THE COMMISSION

St Neots Town Council is inviting proposals from Marketing and PR, Digital and Creative Agencies to propose and develop a High Level Off-line and On-line Marketing Strategy for Council managed and operated venue in St Neots.



The Strategy must include but not be limited by: Marketing, PR, and Advertisement Strategy (incl. SMM), Product definition and Proposition, Naming and Branding and New Website.



2. OBJECTIVES

• To create a strong brand (name and visual identity) for the new venue and clear definition between the venues and their propositions

• To keep the strong link with existing legacy and the history of the venues and their role in local community

• To develop new functional and efficient website for the venues with an online booking and ticketing system

• To support redevelopment stage of the project and form relevant brand awareness in the meantime as well as prepare the public and potential b2b clients for the re-opening of the venue

• To make operation of the venue self-sufficient in 2 years after the re-opening of the Priory Centre and profitable in 2 years after the re-opening

• To achieve £1.5M turnover as a result of third full calendar operational year (Jan - Dec).



3. SCOPE

The successfully commissioned Contractor will be responsib...
Location Of Contract : PE19 2BH
Industry : World wide web (www) site design services - 72413000 Market research services - 79310000 Advertising and marketing services - 79340000
Value Of Contract : £70, 000
Published Date : 1 November 2024
Closing Date : 13 December 2024

Documents

 Tender Notice