Product Packaging and Branding Consultant Tender, Jordan - 32393840

Procurement Summary

Country : Jordan

Summary : Product Packaging and Branding Consultant

Deadline : 22 Apr 2019

Other Information

Notice Type : Tender

TOT Ref.No.: 32393840

Document Ref. No. :

Competition : ICB

Financier : United States Agency for International Development (USAID)

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : FAMILY HEALTH INTERNATIONAL 360
Suleiman al Hadidi Street — 6th Circle Building No. 38 Second Floor Amman Tel: +962.6.5933116; +962.6.5925092; +962.6.5925093
Jordan
Email :lensconsultant@jordanlens.org

Tender Details

Tenders are invited for Product Packaging and Branding Consultant.

I. Program Background:

The USAID Jordan Local Enterprise Support Project (USAID LENS) encourage the long-term economic growth and development potential of underserved Jordanian communities. The project supports the vitality and competitiveness of micro and small enterprises (MSEs) that are often at the heart of individual, family and community livelihood within vulnerable populations and will help empower local communities to design and implement collaborative local economic development (LED) initiatives.

II. Activity Background:

USAID Local Enterprise Support Project (USAID LENS), in an effort to preserve the cultural heritage of Jordan and help artisan traditional craft producers to improve their economic status, increase revenue, and reach new markets, has partnered with Turquoise Mountain (TM); a non-governmental organization that aims to preserve and regenerate historic areas and communities with a rich cultural heritage and to revive traditional crafts, to create jobs, skills, and a renewed sense of pride.

USAID LENS and TM will also work with Syrian artisans living in host communities. Per a report published by the UNHCR in 2015, almost 4 in 5 Syrians in Jordan live outside of camps and they face dire circumstances as job opportunities are scarce and resources are drying out. They have limited opportunities of creating a sustainable source of income as they are unable to work under the same conditions as their foreign labor counterparts. In most cases, they lack the necessary permits and have limited mobility. However, they bring with them a wide range of skills than could be utilized in the local market and contribute to the economy of the country, one such skill is artisanal craft production, specifically in intricate woodwork.

The overall objective of this partnership is to create a directory of Jordanian and Syrian artisans and craft - the detailed descriptions of each craft and the directory of artisans would provide the tools with which to influence policy in order to reach the potential of the craft economy, assess craft potential across Jordan, develop and conduct a training program for artisans and producers, and link artisans with commercial markets identified locally and internationally, set in the context of local regional commercial markets and their respective appetite for high end craft products.

III. Objective of Consultancy:


The role of the consultant is to ensure that the packaging of products produced under this partnership matches the ambitions of the pieces themselves and is in line with international standards.

IV. Detailed Description of Tasks to be Performed:

? Identify a range of products to be the object of the consultancy output, this will be in close collaboration with TM design team

? Design packaging for a range of products that will match the style and quality of the products and customer expectations of high-quality products, whilst also providing robust protection during domestic and overseas shipping. The packaging should be able to meet standards to qualify for export.

? Advise on the branding of the products to maximize customer interest and deliver on the key message that these products are hand-made, individual, and of the highest quality.

IV. Deliverables
The Consultant shall be responsible for preparing and submitting the following deliverables:
Tasks Deliverables Estimated
LOE (days)
Identify a range of products to be the
object of the packaging consultancy
output
Submit a list of targeted products with
justification for each selected product
3 days
Options for packaging these items in
line with the made in Jordan style
and brand are presented
Submit list of packaging issues for products
identified under the previous task
7 days
Prototyping is performed to produce
a selection of prototyped packaging
Submit prototypes of packaging options 1 days
Packaging solutions are made and
showcased
Selection of final stage options 5 days
An exercise based on the market
findings of the craft mapping
research project is undertaken to
identify branding messages to
customer audiences
Submit exercise scenario
Submit Key messages and style options
1 days
A branding methodology is
established for Jordan-made
Submit a branding methodology based on
the response to the branding exercise
15 days

handcraft products
Total LOE 32 days

VI. QUALIFICATIONS

Candidates for this consultancy must have:
- Educated to degree level in a relevant subject
- Experienced in branding and marketing methodologies
- Experience in producing packaging development
- Experience in product packaging production

VII. SUBMISSION REQUIREMENTS

Interested candidates should submit their CV, cover letter, and samples of previous work to LENSConsultant@jordanLENS.org by 22 April 2019.

Documents

 Tender Notice