Prior Information Notice - Procurement Tender - 137531423

Procurement Summary

Country: United Kingdom

Summary: Prior Information Notice - Procurement of a Marketing & Communications Agency to Support Millions to Move

Deadline: 10 Jun 2026

Posting Date: 11 Mar 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 137531423

Document Ref. No.: AHSN001-DN670401-47287239

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79413000 - Marketing management consultancy services

Purchaser's Detail

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Tender Details

The purpose of this PIN is to inform market operators of a potential future exercise to procure services supporting the marketing and communications for a new nationwide programme to increase physical activity and reduce inactivity.
Health Innovation North East and North Cumbria (HI NENC) is commissioning an agency partner to design and deliver the marketing, PR, and communications strategy for a national behaviour change programme designed to increase physical activity and reduce inactivity across England.
The Programme responds directly to the Government's 10 Year Health Plan commitment to motivate millions to walk - and where possible run - regularly. Sir Brendan Foster has convened expert partners to support this. The Programme aims to reframe movement as personal, cumulative and achievable through the core proposition:
The Programme is not a traditional sports campaign. It is a long-term national behaviour change movement designed to: -
• Increase movement among inactive adults
• Address health inequalities
• Build a recognisable, inclusive national movement brand
• Enable sustainable habit formation through digital tools and rewards
• Advertising - including advertising investment to launch and sustain the campaign within the first year.
The associated marketing campaign must inspire participation at scale, whilst remaining grounded in behavioural science and public health evidence.
The appointed agency will be responsible f...
Location Of Contract : United Kingdom

Industry : Marketing management consultancy services - 79413000

Published Date : 10 March 2026

Closing Date : 10 June 2026

Documents

 Tender Notice