Procurement Summary
Country: United Kingdom
Summary: Pme - Guildhall School - Media Buying
Deadline: 04 Jun 2026
Posting Date: 13 May 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 141175965
Document Ref. No.:
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
CPV Classification
79341400 - Advertising campaign services
Purchaser's Detail
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Login to see detailsTender Details
Guildhall School of Music & Drama is one of the world's leading conservatoires, based in the City of London. It offers undergraduate and postgraduate programmes in music, drama, production and design, alongside a significant portfolio of short courses and youth and adult learning programmes. Guildhall School is seeking to appoint a digital paid media agency to support its student recruitment and awareness activity across all programme areas. This Preliminary Market Engagement (PME) exercise is being conducted in advance of a formal procurement to help the City of London Corporation and Guildhall School understand the shape of the market, the capabilities available, and the most effective way to structure the forthcoming tender. Guildhall School currently operates approximately 20 campaigns per year across a wide range of programme areas and budgets. These span undergraduate and postgraduate music, drama, production and design, short courses for young people, adults and professionals, and youth training delivered through Guildhall Young Artists. The School's paid media activity primarily supports awareness building, in highly targeted markets, with audiences that differ significantly. For undergraduate applicants, paid media plays a particularly key role as applicants apply directly to Guildhall rather than via UCAS/UCAS Conservatoires. Without the visibility these platforms bring, paid media is a crucial way of accessing audiences. In some cases, particularly for youth progra...
Documents
Tender Notice