Phd Strategic Pricing, Ticketing and Demand Study Tender - 146959523

Procurement Summary

Country: United Kingdom

Summary: Phd Strategic Pricing, Ticketing and Demand Study

Deadline: 11 Sep 2026

Posting Date: 11 Aug 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 146959523

Document Ref. No.:

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

73000000 - Research and development services and related consultancy services

Purchaser's Detail

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Tender Details

PHD has identified a need for specialist expertise to address several strategic questions that cannot be answered internally with sufficient confidence. Existing evidence suggests pricing, admissions structure and visitor decision-making are affecting demand and conversion. However, the organisation requires independent analysis and modelling to understand: • Whether current pricing levels suppress demand. • How visitor segments respond to price and product structure. • The impact of removing lower-commitment admission products. • The relationship between yield, volume and long-term sustainability. • The role of digital channels in visitor conversion. • How future ticketing structures can support both commercial performance and audience growth. Deliverables • The commission is expected to produce: • A recommended admissions architecture. • A recommended pricing framework. • Recommendations regarding lower-priced entry products. • Recommendations regarding Gift Aid. • Recommendations regarding discounting. • Recommendations regarding affiliate, trade and third-party sales. • A practical implementation roadmap for Easter 2027. Procurement Structure An open competitive procurement exercise will be undertaken. Potential suppliers will be invited to submit proposals detailing: • Understanding of the brief. • Proposed methodology. • Relevant experience. • Project team. • Cost proposal. • Delivery timetable. Submissions will be evaluated against: • Understanding of strategic c...

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