Notice for the Whole of Australian Government - Campaign Evaluation Services Arrangement Tender

Procurement Summary

Country: Australia

Summary: Notice for the Whole of Australian Government - Campaign Evaluation Services Arrangement

Deadline: 15 Aug 2025

Other Information

Notice Type: Tender

TOT Ref.No.: 121827836

Document Ref. No.: FIN-2024-25-00990

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

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Tender Details

Via this Notice, the Commonwealth of Australia, as represented by the Department of Finance (Finance), is advising the market of its upcoming intention to procure a single supplier to provide research services under a new Whole of Australian Government - Campaign Evaluation Services Arrangement (CESA). The CESA is a coordinated procurement established by Finance to service the diverse requirements of Government entities and will be mandatory for Non-corporate Commonwealth Entities to evaluate all Australian Government advertising campaigns with expenditure over $500, 000 (GST exclusive) (excluding campaigns developed by the Australian Electoral Commission). The CESA is intended to replace the current Campaign Evaluation Market Research Services (SON3896690). Anticipated Requirements Australian Government communication campaigns are evaluated to provide a sound evidence base of effectiveness; to inform future strategic decisions and planning; and, to inform a wide variety of stakeholders of a campaign-s performance. On average, around 20-25 Australian Government advertising campaigns are undertaken each financial year. Broadly, the CESA will be seeking a suitably experienced organisation to develop and deliver a consistent and objective campaign evaluation framework that : has a focus on reach, reaction, comprehension, behavioural and attitudinal outcomes and real-world impacts includes a core, standardised evaluation methodology for campaign advertising offers option...

Documents

 Tender Notice