Procurement Summary
Country: Netherlands
Summary: Media Strategy, Campaign Management and Media Purchasing
Deadline: 09 Sep 2026
Posting Date: 21 Jun 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 143741951
Document Ref. No.: CM202602
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
CPV Classification
79340000 - Advertising and marketing services
79341000 - Advertising services
Purchaser's Detail
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Tender Details
Media Strategy, Campaign Management and Media Purchasing Description: The Vrije Universiteit Amsterdam (hereinafter: VU) intends to conclude a framework agreement for media strategy, campaign management and media purchasing. The assignment includes strategic and operational aspects supporting the VU in the planning, implementation, monitoring, evaluation and optimization of media campaigns, to achieve the marketing and communication objectives and in accordance with the specifications and conditions of the VU. The VU aims with this assignment working towards a coherent, data-driven and efficient use of media and media channels. The VU is looking for advice and support in the transition from a large number of fragmented, ad hoc campaigns to a balanced mix of small-scale, medium-sized and larger strategic campaigns. The focus is on online campaigns. During the term of the agreement, the intended contractor will provide integrated services in the field of media strategy, campaign management and media buying. Main assignment (CPV code):79340000-9 Advertising and marketing services Additional assignment(s) (CPV code):79341000-6 Advertising services
Legal Framework: Procurement Act 2012 Command Type: Services Procedure: Public Keywords: Media strategy, Campaign management, Media purchasing Main assignment (CPV code): 79340000-9 Advertising and marketing services Additional order(s) (CPV code): 79341000-6 Advertising services Place of Performance NUTS code: Greater Amsterdam (NL32B) Tendered Reference Number: 597060
Documents
Tender Notice
TN597060--EF16-Aankondiging-van-een-opdracht--algemene-richtlijn-standaardregeling-20260619121939.pdf
Bijlage-1--Programma-van-Eisen.pdf
Bijlage-2--Format-Referentieopdrachten.doc
Bijlage-3-Concept-raamovereenkomst-Arvodi-2025--Mediastrategie-campagnedienstverleneing-en-media-inkoop.pdf
Bijlage-4--arvodi-2025-maart2025.pdf
Bijlage-5--Model-VU--Verwerkersovereenkomst.pdf
Bijlage-6--Casus.pdf
Bijlage-7--Prijzenblad-mediainkoop-def.xlsx
Bijlage-8--Algemene-factuureisen-VU.pdf
Offerteaanvraag-Mediastrategie-campagnemanagement-en-media-inkoop.pdf
uea_597060_20260619120623.pdf