Media Planning and Buying Services for Safefood Tender - 138566770

Procurement Summary

Country: Ireland

Summary: Media Planning and Buying Services for Safefood

Deadline: 27 Apr 2026

Posting Date: 27 Mar 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 138566770

Document Ref. No.: 213776-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: EUR 4000000

CPV Classification

79341000 - Advertising services
79341100 - Advertising consultancy services
79340000 - Advertising and marketing services
79341200 - Advertising management services
79341400 - Advertising campaign services

Purchaser's Detail

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Tender Details

Safefood wish a competitive process for the establishment of a single party framework agreement for Media Planning and Buying Services. The services to be provided will include the provision of integrated media planning and buying service across all media channels for Safefood, together with the provision of integrated strategic media communications planning. Safefood also requires an understanding of target audiences and their behaviours and motivations. Services shall include the following: 1.Analysis of the media consumption habits on the island of Ireland (North and South) of audiences targeted by Safefood communications. 2.Detailed analysis of all relevant media channels and updates on media market trends. 3.Assistance with development of Safefood integrated marketing communications plans. 4.Preparation of media strategy and media plan in response to Safefood campaign briefs. 5.Advice and assistance on any media planning and buying issues relating to advertising campaigns undertaken by or on behalf of Safefood in response to the brief provided. 6.Purchase of media space as per prices and quality parameters that will be set on behalf of Safefood. Responsibility for the negotiation and buying of media across all media channels. This may include Paid Search, Social Media advertising and all digital media channels. 7.Ongoing analysis of media performance while in campaign (e.g. Costs, TVRs, GRPs, Impressions, Views, Coverage/Frequency, access to required quality of media inv...
Document Type: Contract Notice

Contract Type: services

Estimated Value: 4000000 - EUR

Authority Type: body-pl

Doc Title: Media Planning and Buying Services for Safefood

Dispatch Date: 2026-03-25

Publish Date: 2026-03-27

Submission Date: 2026-04-27

Documents

 Tender Notice