Procurement Summary
Country: United Kingdom
Summary: Marketing Services
Deadline: 26 May 2026
Posting Date: 02 May 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 140553601
Document Ref. No.:
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
CPV Classification
79340000 - Advertising and marketing services
79413000 - Marketing management consultancy services
Purchaser's Detail
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Login to see detailsTender Details
To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio. Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels. Lot 1: Digital: Social media, digital strategy, SEO, PPC, digital ads Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling. Strategic activity will be employed to support commercial objectives Lot 3: Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban. Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. Proposed tactics include video production, photography, graphic design, brochures, newsletter creation, hoarding design, content for websites, pitch decks, both large and small format printing, and comprehensive leasing campaigns-from brand creation and creating collateral to planning and executing asset launches agencies will help drive demand, supporting commercial objectives Lot 4: Digital Design: Immersive, CGI and Digital Experience. CGI and VR suppliers to develop visua...
Documents
Tender Notice