Marketing Media Agency Services Tender in Canada - 147957163

Procurement Summary

Country: Canada

Summary: Marketing Media Agency Services

Deadline: 05 Oct 2026

Posting Date: 26 Aug 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 147957163

Document Ref. No.: 202608001

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79413000 - Marketing management consultancy services
79342100 - Direct marketing services
79342200 - Promotional services

Purchaser's Detail

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Tender Details

VIA is seeking a results-driven marketing media agency to help fulfill its vision of being a smarter way to move people and its passenger-first mission. The objective of this mandate is to establish a strategic partnership with a media agency capable of delivering innovative, data-driven, and integrated media solutions that will strengthen VIA-s brand affinity, deepen customer engagement, and contribute to passenger growth objectives.The selected Service Provider must possess demonstrated expertise in media strategy, planning, buying, optimization, performance measurement, and audience targeting across traditional and digital channels, while leveraging industry best practices, emerging technologies, and data-driven insights to maximize the effectiveness of VIA's media investments.Mandatory Requirement Details:1) Supplier Eligibility:Tenderer must be a Canadian Supplier or Supplier of an Applicable Trading Partner.2) Official Languages:As a Crown corporation, VIA provides services in both official languages in all regions of Canada.Tenderer must be able to provide and deliver all the services specified in Part B, Appendix A to VIA in both Canada-s official languages (oral and in wri...
Solicitation Type : ITT - Invitation to Tender (Formal)

Reference Number : 0000329866

Location : Canada, All of Canada, All of Canada

Delivery Point : Canada

Purchase Type : Duration: 2 years Option: 0 year

Description : VIA is seeking a results-driven marketing media agency to help fulfill its vision of being a smarter way to move people and its passenger-first mission. The objective of this mandate is to establish a strategic partnership with a media agency capable of delivering innovative, data-driven, and integrated media solutions that will strengthen VIA’s brand affinity, deepen customer engagement, and contribute to passenger growth objectives.The selected Service Provider must possess demonstrated expertise in media strategy, planning, buying, optimization, performance measurement, and audience targeting across traditional and digital channels, while leveraging industry best practices, emerging technologies, and data-driven insights to maximize the effectiveness of VIA's media investments.Mandatory Requirement Details:1) Supplier Eligibility:Tenderer must be a Canadian Supplier or Supplier of an Applicable Trading Partner.2) Official Languages:As a Crown corporation, VIA provides services in both official languages in all regions of Canada.Tenderer must be able to provide and deliver all the services specified in Part B, Appendix A to VIA in both Canada’s official languages (oral and in written, including all communications, presentations, repor......

Documents

 Tender Notice