Marketing Automation Solution for Vr Group Tender - 114775577

Procurement Summary

Country: Finland

Summary: Marketing Automation Solution for Vr Group / Invitation to Participate

Deadline: 17 Mar 2025

Posting Date: 14 Feb 2025

Other Information

Notice Type: Tender

TOT Ref.No.: 114775577

Document Ref. No.: 102394-2025

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

72000000 - IT services: consulting, software development, Internet and support
72212480 - Sales, marketing and business intelligence software development services

Purchaser's Detail

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Tender Details

VR-Yhtymä Oyj / VR-Group Plc (hereinafter also "VR" or "contracting entity") is starting a public tendering process to procure and implement marketing automation and customer marketing communications system. Marketing automation and customer marketing communications system handles VR's automated marketing processes and customer communications such as newsletters and application messaging. The goal of this procurement is to acquire a modern marketing automation/customer engagement platform for VR-s passenger traffic operations. The procurement includes the system license, implementation, and support and maintenance services to ensure the platform remains operational throughout the contract period. The supplier will also be responsible for managing the hardware, software, and security required for the system. This procurement focuses on providing the platform as a service (SaaS) and its implementation. However, it does not include ongoing services for operational tasks, such as building automations or other continuous operational activities beyond the implementation phase. The preliminary description of the procurement is attached to this invitation to participate. The description and related documentation will be specified during negotiations and the final subject-matter will be described in the final invitation to tender. The aim is that the procurement process would end in Q3/2025 where the implementation would start, and the goal is to have a fully implemented system in pla...
Document Type: Contract Notice

Reference Number: 543438

Contract Type: services

Authority Type: pub-undert

Doc Title: Marketing automation solution for VR Group / Invitation to participate

Dispatch Date: 2025-02-13

Publish Date: 2025-02-14

Submission Date: 2025-03-17

Documents

 Tender Notice