Marketing Automation Solution for Vr Group Tender - 122387656

Procurement Summary

Country: Finland

Summary: Marketing Automation Solution for Vr Group - Invitation to Participate

Deadline: 14 Aug 2025

Posting Date: 10 Jul 2025

Other Information

Notice Type: Tender

TOT Ref.No.: 122387656

Document Ref. No.: 450068-2025

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

72000000 - IT services: consulting, software development, Internet and support
72212480 - Sales, marketing and business intelligence software development services

Purchaser's Detail

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Tender Details

VR-Yhtymä Oyj / VR-Group Plc (hereinafter also "VR" or "contracting entity") is starting a public tendering process to procure a marketing automation and customer communications system. The system handles automated marketing processes and customer communications such as newsletters and application messaging and loyalty program events. The goal of this procurement is to acquire a modern marketing automation/customer engagement system for VR-s passenger traffic operations in Nordics. The procurement includes the system license, possible other licenses required for system add-ons (such as email gateways etc.), support, monitoring and maintenance services to ensure the system remains operational throughout the contract period. The supplier will also be responsible for managing the hardware, software, and security required for the system. This procurement focuses on providing the system as a service (SaaS). This does not include implementation and ongoing services for operational tasks. The preliminary description of the procurement is attached to this invitation to participate (Annex 1). The description and related documentation will be specified during negotiations and the final subject-matter will be described in the final invitation to tender. This procurement is made for VR-Group Plc and VR Snabbtåg Sverige AB. The agreement can be extended to other VR-Group's subsidiaries during the contract period. The aim is that the procurement process would end in Q1/2026. The schedule...
Document Type: Contract Notice

Reference Number: 569408

Contract Type: services

Authority Type: pub-undert

Doc Title: Marketing automation solution for VR Group - Invitation to participate

Dispatch Date: 2025-07-08

Publish Date: 2025-07-10

Submission Date: 2025-08-14

Documents

 Tender Notice