Marketing Automation Software for the National Tender - 139670357

Procurement Summary

Country: United Kingdom

Summary: Marketing Automation Software for the National Gallery

Deadline: 29 May 2026

Posting Date: 17 Apr 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 139670357

Document Ref. No.:

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

48445000 - Customer Relation Management software package

Purchaser's Detail

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Tender Details

The National Gallery is conducting preliminary market engagement for the tender of an Electronic Marketing Platform. This software is required for the delivery of automated and single-send multi-channel campaigns for the promotion of services to its visitors, subscribers and members. Alongside marketing functionality the platform must be able to support: 1) an established integration with Tessitura CRM Database or have off-the shelf integration on its product roadmap for the next 6 months. 2) an established integration or equivalent solution with Adobe Commerce platform; or have this on its product roadmap for the next 6 months. This early engagement process is intended for the discovery of potential solutions and understanding of the market. This engagement is being disclosed for the purposes of transparency and we are not calling for active submissions for procurement at this stage, although we welcome relevant enquiries to lead to open dialogue and discovery sessions if needed.
Notice identifier : 2026/S 000-034875
CPV classifications: 48445000 - Customer Relation Management software package

Documents

 Tender Notice