Market Research in Program Development Tender, Canada - 117817355

Procurement Summary

Country : Canada

Summary : Market Research in Program Development

Deadline : 14 May 2025

Other Information

Notice Type : Tender

TOT Ref.No.: 117817355

Document Ref. No. : 26-RFSQ-040-28T

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

St. Lawrence College (the College") is seeking proposals from qualified market research firms to establish a Vendor of Record (VOR) list for conducting market research to inform program development, delivery and learner success.Market Research Firms must have the capacity to support a wide range ofresearch needs across the institution and its major academic Schools on an as-needed basis. This research will play a critical role in informing program development and supporting learner success. Key areas of focus include, but are not limited to: Market Demand Analysis to identify high-potentialprogram areas and help forecast enrolment potential. Program Naming Research to determine program titles that best resonate with prospective students. Program Delivery Modality Research to explore preferences among students and industry stakeholders for various delivery formats (e.g., full-time, part-time, online, hybrid, in-person) and scheduling options (e.g., weekday, weekend, synchronous, asynchronous). Learner Demand and Behaviour Research to evaluate the appeal of proposed programs and gain insights into learner needs, motivations, and behaviours. Labour Market Analysis to identifycurrent and emerging skills gaps and align programs with workforce demands. Benchmarking against comparable institutions in the postsecondary sector to inform best practices and identify areas fordifferentiation.
Solicitation Type : RFSQ - Request for Supplier Qualifications - Prequalifications (Formal)
Reference Number : 0000291675
Location : Canada, Ontario
Description : St. Lawrence College (the College") is seeking proposals from qualified market research firms to establish a Vendor of Record (VOR) listfor conducting market research to inform program development, delivery and learner success.Market Research Firms must have the capacity to support a wide range of research needs across the institution and its major academic Schools on an as-needed basis. This research will play a critical role ininforming program development and supporting learner success. Key areas of focus include, but are not limited to: Market Demand Analysis to identify high-potential program areas and help forecast enrolment potential. Program Naming Research to determine program titles that best resonate with prospectivestudents. Program Delivery Modality Research to explore preferences among students and industry stakeholders for various delivery formats (e.g., full-time, part-time, online, hybrid, in-person) and scheduling options (e.g., weekday, weekend, synchronous, asynchronous). Learner Demand and BehaviourResearch to evaluate the appeal of proposed programs and gain insights into learner needs, motivations, and behaviours. Labour Market Analysis to identify current and emerging skills gaps and align programs with workforce demands. Benchmarking against comparable institutions in theafter ...

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