London Transport Museum Annual Visitor and Market Tender - 138613473

Procurement Summary

Country: United Kingdom

Summary: London Transport Museum Annual Visitor and Market Research

Deadline: 10 Apr 2026

Posting Date: 28 Mar 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 138613473

Document Ref. No.:

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

73110000 - Research services
79310000 - Market research services

Purchaser's Detail

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Tender Details

For the past decade, London Transport Museum has conducted regular onsite customer satisfaction research to understand the experiences and motivations of visitors, retail shoppers and café customers. This long running programme has provided essential insights into satisfaction, visitor demographics, operational performance and brand awareness, enabling the Museum to track trends, benchmark performance and support annual planning. The Museum is now entering a new phase. Following a recent total market survey and segmentation refresh, and with a new CRM system enabling post visit email surveys from 2027/28, we are updating our approach to ensure continued robustness while reflecting changing organisational needs. Upcoming capital developments will also require more frequent insights into visitor experiences as spaces evolve, and this piece of ongoing research will be required help test themes and ideas with audiences during this period of change. We are therefore seeking a research partner who can, for the next three to five years, deliver reliable, unbiased audience insight while embracing innovations such as AI and best practice methodologies. The supplier will help us understand motivations, expectations, experiences and profiles across Museum, Retail and Catering audiences; keep our segmentation framework active and insightful; and provide timely reporting to support internal decision making, planning and stakeholder reporting. The purpose of this preliminary market engag...

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 Tender Notice