Procurement Summary
Country: USA
Summary: Intent to Sole Source Ma Ang Umass Lowell Athletics Advertising Campaign
Deadline: 01 Jul 2026
Posting Date: 17 Jun 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 143443008
Document Ref. No.: PANNGB-26-P-0000034564
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Tender Details
Description of Requirement
The United States Property and Fiscal Office (USPFO) for Massachusetts, on behalf of the Massachusetts Air National Guard (MA ANG) Recruiting and Retention office, intends to award a firm-fixed-price, sole-source contract to UMASS SPORTS PROPERTIES.
The requirement is for a comprehensive marketing and advertising campaign designed to increase brand awareness and generate recruiting leads for the MA ANG. The specific services required are detailed in the Performance Work Statement (PWS) and include, but are not limited to, dominant signage at the Tsongas Center and Kennedy Family Athletic Complex, digital advertising on scoreboards and monitors, in-game fan engagement, email marketing, and radio/television advertising spots during UMass Lowell Athletics events. The period of performance will consist of one (1) base year beginning on or about 01 June 2026, plus four (4) one-year option periods.
Authority for Sole Source
The proposed contract action is for a commercial service for which the Government intends to solicit and negotiate with only one source under the authority of Revolutionary FAR Overhaul (RFO) Federal Acquisition Regulation (FAR) 12.102(a).
The Government has determined that UMASS SPORTS PROPERTIES is the only source reasonably capable of providing the required services. UMASS SPORTS PROPERTIES holds the exclusive multimedia and advertising rights for UMass Lowell Athletics and its venues, including the Tsongas Center and the Kennedy Family Athletic Complex. As the sole rights holder, no other vendor can provide the in-venue signage, digital scoreboard advertising, on-site fan engagement, and integrated media advertising during live game broadcasts that are central to the Government's requirement. This exclusive control of the advertising inventory at the specified place of performance makes UMASS SPORTS PROPERTIES uniquely qualified to meet the needs of the MA ANG.
Notice and Response Procedures
This n...
Notice ID: panngb-26-p-0000034564
Department/Ind. Agency: dept of defense
Sub-tier: dept of the army
Office: national guard bureau
Product Service Code: r701 - support- management: advertising
NAICS Code: 541850 - Indoor and Outdoor Display Advertising
Inactive Dates: jul 16, 2026
Inactive Policy: 15 days after response date
Documents
Tender Notice
Documents.zip