Intent to Sole Source Learfield Comm College Tender - 147495756

Procurement Summary

Country: USA

Summary: Intent to Sole Source Learfield Comm College Sports Events Advertising

Deadline: 02 Sep 2026

Posting Date: 19 Aug 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 147495756

Document Ref. No.: RR0001

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

The Idaho Air National Guard (the Government) intends to issue a Firm-Fixed-Price order to a single source; Learfield Communications, LLC, on or about 10 September 2026.
Idaho Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate-aged demographics (e.g., ages 18-30) within the state of Idaho. To achieve this, the agency requires direct integration into the athletic programs of Idaho Colleges and Universities, BSU, ISU, etc.
The agency's requirement is to target the specific, highly localized audience through their colleges/univeristies official athletic brand makes competing this requirement is legally and logistically impossible. Learfield Communications, LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all colleges and universities in the state.
Utilizing the university's official trademarked logos, mascot, and collegiate branding is essential to establishing trust and capturing the target demographic's interest. Learfield holds the exclusive license to authorize the commercial use of these intellectual properties in co-branded advertising. No other commercial advertising firm can legally license these marks for use.
All physical signage, digital boards, PA systems, and interactive promotional spaces within state system are managed exclusively by Learfield. Any third-party wishing to secure a presence inside these venues must contract directly with Learfield. Furthermore, the official university athletic website and mobile application are closed networks; ad inventory on these digital properties cannot be brokered or purchased through standard programmatic advertising networks.
This notice of intent is not a request for competitive quotations. However, all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the Government. The Government will consider responses received within 15 business days of issuance of this notice....
Notice ID: rr0001

Department/Ind. Agency: dept of defense

Sub-tier: dept of the army

Office: w7m5 uspfo activity idang 124

Product Service Code: r701 - support- management: advertising

NAICS Code: 541890 - Other Services Related to Advertising

Inactive Dates: sep 17, 2026

Inactive Policy: 15 days after response date

Disclaimer: The deadline date mentioned is tentative and provided for informational purposes only. This notice is a procurement forecast or general procurement plan, and not an active tender. Suppliers are advised to refer to the original documents and contact the issuing authority directly for the official tender release date and further details

Documents

 Tender Notice