Procurement Summary
Country: Canada
Summary: Indigenous Creative Services Agency
Deadline: 27 Oct 2017
Posting Date: 04 Oct 2017
Other Information
Notice Type: Tender
TOT Ref.No.: 17003624
Document Ref. No.: 408483
Competition: ICB
Financier: Self Financed
Purchaser Ownership: -
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Project Code Tender_7302 Project Title Indigenous Creative Services Agency Opportunity Details Detailed Description the Selected Supplier will be Required to Develop and Execute An, Inspiring, Compelling and Hopeful Campaign Targeting Indigenous Populations in Ontario that will Raise Awareness of Human Trafficking, Challenge Stereotypes and Misconceptions, and Initiate a Change in Perceptions and Behaviours. Work is to be Completed Prior to March 31, 2018. Scope of Work Deliverables Include, But Are Not Limited To: - Developing a Targeted Marketing Communications Strategy and Plan, Including the Review of Community Partner Insights to Help Identify Key Target Segments/Markets. Targets May Include Victims and Those that Provide Support, Such As, Educators, Community Health Nurses and Front-Line Workers, Traditional Leaders, Such As, Elders, Healers, Medicine People and Youth Mentors. - Working with Stakeholders, Partners and Other Groups, Uncover Specific Indigenous-Community Insights to Inform the Strategic Approach. - Developing and Producing a Range of Materials which May Include Media Supports (E.G. Print, Out-Of-Home, Online/Digital Assets Including Video, Etc.), Collateral Pieces (E.G. Posters, Brochures, Power Point Presentations, Etc.), and Web Design/Content. Languages: English, French, Ojibway, Cree, Oji-Cree, Michif and Inuktitut. - Working with the Government Media Planning and Buying Agency in the Development of Media Recommendations, As Required. - Collaborating with the Ministrys Indigenous-Specific Anti-Human Trafficking Liaisons. - Recommending Techniques to Track/Evaluate Activities. - Presenting Recommended Strategies/Creative Executions to a Variety of Ministry Stakeholders. Although Human Trafficking Occurs Throughout Ontario, Emphasis May be Placed on Specific Urban Areas, Including Toronto, Ottawa, Windsor, London and Thunder Bay, As Well As, Fly-In, Rural/Remote Areas. Work Category Other Procurement Route Open Listing Expiry Date (Dd/Mm/Yyyy Hh:Mm) 27/10/2017 11:00 Opportunity Additional Information List Additional Information Label Description Value Assigned by Buyer Detailed Description (French) Le Fournisseur Retenu Devra Concevoir Et Executer Une Campagne Inspirante, Convaincante Et Optimiste Qui Cible Les Populations Autochtones De Lontario. Cette Campagne Vise a Rehausser La Sensibilisation a La Traite De Personnes, a Renverser Les Stereotypes Et Les Idees Fausses, Et a Susciter Un Changement Dans Les Perceptions Et Les Comportements. Les Travaux Doivent Etre Acheves Avant Le 31 Mars 2018. Scope of Work (French) Les Produits Livrables Comprennent, Entre Autres, Les Suivants : - Lelaboration Dune Strategie Et Dun Plan De Marketing Et De Communication Strategiques, Ce Qui Comprend Lexamen De Renseignements Provenant Des Partenaires Communautaires Afin De Cerner Les Principaux Marches Ou Segments Cibles. Les Cibles Peuven...
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Tender Notice