Procurement Summary
Country: USA
Summary: Ifb #C25-33090 Marketing and Communication Consulting Services
Deadline: 28 Jul 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 122651727
Document Ref. No.: C25-33090
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Description : Phase 1: Discovery and Strategy - October 1st 2025 - January 31st 2026PhaseDescription1.1Conduct market research and complete a report using surveys, interviews, and focus groups to assess public awareness and brand perception of the department¿s Vocational Rehabilitation Program. The report will include, but would not be limited to, a SWOT analysis, audience insights, perception data and recommendations.1.2Draft a brand and communication strategy outlining messaging, tone, voice and stakeholder engagement framework. 1.3Deliver a comprehensive finalized brand and communication strategy document that integrates brand positioning, launch plan, detailed messaging framework and stakeholder engagement tactics to include success metrics and implementation checklist.Phase 2: Brand Identity Development - February 1st 2026 - May 31st 2026PhaseDescription2.1Develop and present brand names, logo, and tagline options, rationale for each and preliminary name availability summary. 2.2Present logo concepts aligned with the finalized brand strategy to gather stakeholder feedback. 2.3Refine and finalize selected brand name, logo, and tagline based on feedback and strategic direction. 2.4Present logo concepts aligned with the finalized brand strategy. Gather stakeholder feedback.2.5Finalize the selected logo design and develop a cohesive visual identity development package including a color palette and typography style suitable for both print and digital media.2.6Ensure all final...
Published Date : 07/14/2025 2:00PM PDT
Event End Date : 07/28/20252:00PM PDT
Format/Type : Sell Event
Documents
Tender Notice