Procurement Summary
Country : Afghanistan
Summary : Hq25nf190-Eoi-Expression of Interest for the Provision of Expert Telemarketing Services for the Wfp's Global Individual Giving Programme
Deadline : 24 Apr 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 117854325
Document Ref. No. : HQ25NF190- EOI
Financier : World Food Programme (WFP)
Purchaser Ownership : Public
Tender Value : Refer Document
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BackgroundThe World Food Programme (WFP) is part of the UN and is the world's largest humanitarianagency fighting hunger. In 2024, WFP provided food to 120 million people in over 80 countries. WFP is funded entirely by voluntary donations. Despite the huge scale of WFP's work around the world, thereis still a funding gap that means that people facing acute food insecurity are not being helped. To address this gap, WFP is looking to significantly increase funding from the private sector with a focus on rapidly growing individual giving. Until 2019, WFP had made an active decision not to investin individual giving and, therefore, has ultimately not captured significant income from the private sector. WFP's new private sector strategy proposes a new approach to radically increase income from individuals to help close WFP's funding gap, using new digital engagement tools to reach audiencesacross the globe in a flexible and cost-effective way.Individual Giving ProgrammeWFP's Individual Giving fundraising commenced in 2019 and over the last five years has rapidly grown into a US$35M+ annual programme, raising US$100m+ over the period. The programme has been built on a digital first modelmanaged by one central team of fundraisers based across Europe. The core approach has been to recruit donors globally (except for USA, Italy & Japan) through Meta, TikTok and Paid Search, and increasing audience reach by culturally attuning the programme through content, language, currency and...
Publish Date: 14-Apr-2025
UN Orgnization: WORLD FOOD PROGRAMME (WFP)
Type of Notice: Request for EOI
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