Hire of Consulting Services for Advertising Agency Review Tender, Jamaica - 53642834

Procurement Summary

Country : Jamaica

Summary : Hire of Consulting Services for Advertising Agency Review

Deadline : 05 Jul 2021

Other Information

Notice Type : Tender

TOT Ref.No.: 53642834

Document Ref. No. : JTB/QBS/2021/001

Financier : Other Funding Agencies

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

Expression of Interest are invited for Hire of Consulting Services for Advertising Agency Review 2021 for Global Media.

The JAMAICA Tourist Board (JTB) has allocated funds for the implementation of 0001/MA-JA- Media Advertising Project. The JTB directs the marketing of brand JAMAICA - one of the world's leading destinations, through all applicable channels including above-the-line mainstream media and new media channels to prominently position Destination JAMAICA in travel markets worldwide. We envision to partner with the best creative Advertising Agency over the next three (3) years to objectify and deliver on providing the creative strategic direction to position JAMAICA in the global market as the preferred tourist destination. The JTB invites eligible firms, joint ventures, or consortia (“Consultants*) to express interest in providing the services. Interested Consultants should provide information demonstrating that they have the competence, experience, and qualification in relation to the assignment. The duration of the assignment is 36 months.

The Scope of Work will Include the following:
1. Management of All Traditional and Digital Advertising Activities.
2. Strategic Development of Brand Marketing for Consumer and Business/Mice Travel Trade.
3. Support the Development of Creative Assets.
4. Planning, Buying and Deployment of Global Media Plans.
5. Measurement, Monitoring, and Analyses of Performance and Competition.
6. Project and Account Management.
7. Brand Assessment and Market Research.

The Shortlisting Criteria
Consultants will be selected in accordance with the procedures set out in the Government of Jamaica Handbook of Public Sector Procurement Procedures, updated March 2014 (http://www.mof.gov.jm) and the Procurement Act 2015. A Consultant will be selected based on the Quality-Based Selection (QBS) method. Interested Consultants must meet the Eligibility Criteria to participate in the expression of interest by providing: Proof that the Consultant has been in operation no less than ten (10) financial years.
Certificate of Incorporation, Partnership or Business Registration.

Evidence of work for a single tourism client that includes cost of creative development, creative production, media investment and agency commission within a one-year period valuing US$14 million.

Evaluation Criteria Points
Technical Competence 30
Experience and Qualification 35
Commitments 15
Financial Capabilities 20
Total 100

Documents

 Tender Notice