Future Notice: Pr Support for Destination Edinburgh-S Marketing and Promotions Activity Tender

Procurement Summary

Country : United Kingdom

Summary : Future Notice: Pr Support for Destination Edinburgh-S Marketing and Promotions Activity

Deadline : 18 Apr 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 81842996

Document Ref. No. : APR434557

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

Purchaser : THE CITY OF EDINBURGH COUNCIL
The City of Edinburgh Council
Waverley Court, 4 East Market Street
Edinburgh
EH8 8BG
UK
Telephone : +44 1315296254
E-mail : lauren.kinnear@edinburgh.gov.uk
NUTS : UKM75
Internet address(es)
Main address : http : //www.edinburgh.gov.uk
Address of the buyer profile : https : //www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00290

United Kingdom
Email :lauren.kinnear@edinburgh.gov.uk
URL :http://www.edinburgh.gov.uk

Tender Details

Forever Edinburgh is The Official Visitor Guide to Edinburgh, promoting Edinburgh and providing inspiration and useful planning information to prospective inbound leisure visitors and residents.



Title: PR Support for Destination Edinburgh-s Marketing and Promotions Activity

OCID: ocds-h6vhtk-03bf14

Published by: The City of Edinburgh Council

Authority ID: AA76329

Publication Date: 18/04/2023

Deadline Date:

Deadline Time:

Notice Type: Prior Information Notice

Has Documents: No

Has SPD: No

Abstract: The Council requires a Contract for PR support for Forever Edinburgh activity in delivering complementary consumer PR campaign plans to grow awareness of the Resident Rewards Edinburgh initiative among residents, ensuring every resident within the city is aware of the initiative and know how to participate in it and the development of a new Leisure Tourism Proposition. The activity enables the city to maintain daily interactions and target specific audiences and segments that have the highest propensity to travel and from the higher visitor-value markets.The two initial campaigns include:1. Resident Rewards Edinburgh - an expansion of the current Resident Rewards Edinburgh initiative, which currently provides residents an exclusive high-value monthly ‘Reward- to hospitality, cultural and leisure businesses in the city.2. Leisure Tourism Proposition - a new two-year domestic leisure tourism campaign aimed at target segments i...

[Disclaimer: This is Prior Information Notice so no specific deadline was given hence we have added 1 year from the date of posting.]

Documents

 Tender Notice