Framework Agreement for Marketing, Opinion Tender - 138109124

Procurement Summary

Country: France

Summary: Framework Agreement for Marketing, Opinion and Mobility Studies - 2027-2030

Deadline: 17 Apr 2026

Posting Date: 19 Mar 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 138109124

Document Ref. No.: 191867-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: EUR 21000000

CPV Classification

79320000 - Public-opinion polling services

Purchaser's Detail

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Tender Details

Framework agreement put in place to meet all the needs for marketing studies and mobility studies of the GPU and its subsidiaries Framework Agreement for Marketing, Opinion and Mobility Studies - 2027-2031: Lot 1 Marketing, communication, collaborators and accompaniment Lot 2 - Mobility, traffic and flow studies Lot 1- Marketing studies, communication, employees and support Lot 1 covers all the studies and support systems necessary for the strategic management of the SNCF Group: development of offers, improvement of the customer experience, customer satisfaction, control of image and reputation, and employee commitment. Lot 2 - Mobility, traffic and flow studies Lot 2 covers mobility study services, traffic and flow, intended to measure the attendance of trains and stations and to analyze passenger flows and their characteristics, in order to support decisions on operation, development and sizing of the offer. Framework Agreement Studies Marketing, Opinion and Mobility -2027-2031: Lot 2 - Mobility, traffic and flow studies Lot 2 - Mobility, traffic and flow studies Lot 2 brings together all the services aimed at: •To estimate attendance on trains and stations. •Identify the flow of travelers in stations and know their characteristics. Passenger counting and flow studies Doc Title: Framework Agreement for Marketing, Opinion and Mobility Studies - 2027-2030 Contract Type: services
Document Type: Contract Notice Contract Type: services Estimated Value: 21000000 - EUR Authority Type: pub-undert Doc Title: Framework Agreement for Marketing, Opinion and Mobility Studies – 2027-2030 Dispatch Date: 2026-03-17 Published Date: 2026-03-19 Submission Date: 2026-04-17

Documents

 Tender Notice