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Framework Agreement for Campaign Services Tender - 139318141

The PROVINCE OF UTRECHT has issued a Tender notice for the procurement of a Framework Agreement for Campaign Services Goedopweg in the Netherlands. This Tender notice was published on 10 Apr 2026 and is scheduled to close on 13 May 2026, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 139318141, while the tender notice number is 30313 and Registering on the platform.

Expired Tender

Procurement Summary

Country: Netherlands

Summary: Framework Agreement for Campaign Services Goedopweg

Deadline: 13 May 2026

Posting Date: 10 Apr 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 139318141

Document Ref. No.: 30313

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79341400 - Advertising campaign services
79315000 - Social research services
79340000 - Advertising and marketing services

Purchaser's Detail

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Tender Details

The current Framework Agreement with the campaign service provider expires in 2026. In recent years, the Verkeersverwachtingen.nl campaign has been developed with the aim of encouraging travelers in the Utrecht and Amersfoort region to make more frequent use of smart travel options instead of the car. There is a need at Goedopweg to further develop and implement the path taken with the Traffic Forecasts behavioral campaign. Goedopweg is looking to collaborate with one supplier to complete the specifications for the years 2026 to 2028 and possibly optionally the years 2029 and 2030.
Legal Framework: Public Procurement Act 2012Type of assignmentServicesNature of the assignmentFramework agreementProcedureNonpublicKeywordsBehavior, Campaign, Campaign servicesMain assignment (CPV code)793414000 Advertising campaign servicesAdditional assignment(s) (CPV code)793150005 Social research793400009 Advertising and marketing servicesPlace of performance (NUTS code)Utrecht (NL35)TenderNed characteristic581776Reference number30313PB/S number2461312026European or nationalEuropeanPlanningStart of assignmentCompletion assignmentClosing dateMay 13. 2026, 12:00Related publicationsNone Type of Command: ServicesNature of the assignmentFramework agreementProcedureNonpublicKeywordsConduct, Campaign, Campaign servicesMain assignment (CPV code)793414000 Advertising campaign servicesAdditional assignment(s) (CPV code)793150005 Social research793400009 Advertising and marketing servicesPlace of performance (NUTS code)Utrecht (NL35)TenderNed characteristic581776Reference number30313PB/S number2461312026European or nationalEuropeanPlanningStart of assignmentCompletion of assignmentClosing date13 May. 2026, 12:00Related publicationsNone Procedure: Non-publicKeywordsBehavior, Campaign, Campaign servicesMain assignment (CPV code)793414000 Advertising campaign servicesAdditional assignment(s) (CPV code)793150005 Social research793400009 Advertising and marketing servicesPlace of performance (NUTS code)Utrecht (NL35)TenderNed characteristic581776Reference number30313PB/S number2461312026European or nationalEuropeanPlanningCommencement of assignmentCompletion...

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