Eu Strategic Communication in Viet Nam Tender in Viet Nam - 143998466

Procurement Summary

Country: Viet Nam

Summary: Eu Strategic Communication in Viet Nam

Deadline: 28 Jul 2026

Posting Date: 25 Jun 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 143998466

Document Ref. No.: 434929-2026

Competition: ICB

Financier: European Commission

Purchaser Ownership: Public

Tender Value: EUR 3000000

CPV Classification

79340000 - Advertising and marketing services
73220000 - Development consultancy services
79341000 - Advertising services
79342000 - Marketing services
79953000 - Festival organisation services
79956000 - Fair and exhibition organisation services

Purchaser's Detail

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Tender Details

EU Strategic Communication in Viet Nam
The purpose of this contract is to position the EU as a strategic, reliable, and long-term partner of Vietnam among key target audiences and stakeholders. The contractor will design and implement a strategic communication campaign to raise awareness, strengthen engagement, and reinforce the EU-s image as a trusted partner under the EU-Vietnam Comprehensive Strategic Partnership (CSP). The campaign will support the visibility of the EU-s ongoing and future cooperation portfolio, guided by the EU-s priorities for external assistance, and will showcase tangible results and the added value of EU-Vietnam cooperation. Activities will highlight key EU priorities, including the green transition, sustainable and inclusive development, and governance, while demonstrating concrete benefits for Vietnamese citizens. Communication activities should clearly convey why EU actions matter to the people of Vietnam, emphasising shared values, mutual interests, and real-life impact through creative, accessible, and non-technical approaches implemented under the Team Europe framework. Building on the previous “Plug In To Evolution” and “I-ve Got the Power” campaigns implemented by the EU in Vietnam, the contractor will propose innovative, high-impact initiatives, including digital storytelling and youth engagement activities, while ensuring robust monitoring, performance measurement, and full alignment with EU communication guidelines and cross-cutting pr...
Document Type: Contract Notice

Reference Number: EC-INTPA/HAN/2026/EA-RP/0080

Contract Type: services

Estimated Value: 3000000 - EUR

Authority Type: eu-ins-bod-ag

Doc Title: EU Strategic Communication in Viet Nam

Dispatch Date: 2026-06-23

Publish Date: 2026-06-25

Submission Date: 2026-07-28

Documents

 Tender Notice