Procurement Summary
Country : USA
Summary : Email Marketing Delivery Service and Software Maintenance
Deadline : 15 May 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 118952925
Document Ref. No. : VA-25-00019994
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Description
The Department of Veterans Affairs (VA) currently operates at scale, with 54 active accounts managing over 3, 000 topics and sending more than 2.5 billion emails in Fiscal Year 2024 to a unique subscriber base exceeding 28 million individuals.
VA Office of Public Affairs, requires an enterprise-level cloud-based digital communications commercial off the shelf platform. The selected Software-as-a-Service (SaaS) platform shall include licensing, cloud hosting, software maintenance, and professional support services. The platform shall be hosted in a FedRAMP Moderate environment at a minimum and provide secure, authenticated communication capabilities with the public—particularly Veterans—without backend system integration.
The system shall support customized communication campaigns, subscriber management, multi-channel messaging (email, SMS), and detailed analytics. The platform must also integrate with VA internal data systems, including contact relationship management (CRM) platforms, to support unified data access, enhance campaign targeting, and enable seamless workflow across VA business lines. Users shall be able to create profiles and subscribe to topics across VA websites using customizable sign-up tools. The platform shall integrate with third-party services for authentication and data analytics. The period of performance for this effort shall be a 12-month base period plus four 12-month option periods and optional tasks.
Active Contract Opportunity
Notice ID : VA-25-00019994
Related Notice
Department/Ind. Agency : VETERANS AFFAIRS, DEPARTMENT OF
Sub-tier : VETERANS AFFAIRS, DEPARTMENT OF
Office: TECHNOLOGY ACQUISITION CENTER NJ (36C10B)
General Information
Contract Opportunity Type: Sources Sought (Original)
Original Published Date: May 09, 2025 09:50 am EDT
Original Response Date: May 15, 2025 02:00 pm EDT
Inactive Policy: 15 days after response date
Original Inactive Date: May 30, 2025
Initiative: None
Classification
Original Set Aside:
Product Service Code: DA10 - IT AND TELECOM - BUSINESS APPLICATION/APPLICATION DEVELOPMENT SOFTWARE AS A SERVICE
NAICS Code: 541519 - Other Computer Related Services
Place of Performance: USA
Documents
Tender Notice
PD-DRAFT-9MAY2025.docx
RFI-Posting-SAM-Email-Marketing.docx