Procurement Summary
Country : USA
Summary : Digital Marketing/development
Deadline : 30 Apr 2024
Other Information
Notice Type : Tender
TOT Ref.No.: 100086892
Document Ref. No. : PE-55403-NONST-2024-000000005
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
Purchaser : KIPP METRO ATLANTA SCHOOLS
United States, Georgia
Contact Person : Torrey Bates
Phone : 4708982366
USA
Email :tbates@kippmetroatlanta.org
Tender Details
Database Strategy & Set-up April ¿ To Build The Foundation For Kipp¿s Digital Marketing Strategy Including But Not Limited To: Inventory Digital Assets Customize Kipp¿s Database Platform Developing Processes For Campaign Organization And Database Best Practices. Set Goals And Metrics For Tracking In The Database Platform, Including Audience Segmentation Process Kipp Development/ Supporter Website Advice Development Of Hypothetical Digital Journeys For A Full Range Of Supporter Personas And Types. Full Review Of Content And Messaging On The Website And Recommendations For Revisions For Alignment With Prospective Donor Insights. Audit Of Technical Specifications And Design Implications To Support Smooth And Efficient Interactions For Kipp¿s Potential Supporters Between Marketing Tactics And Your Digital Properties. Digital Acquisition Strategy Exploring Strategies To Expand The Database, Including Renting Lists / Co-ops, Paid Ads On Key Sites Aligned With Target Segments, Possible Partnerships With Like-minded Organizations, And More To Source Prospects. Persona-driven Content Development & Mapping Review The Collection To Ensure Kipp Has A Variety Of High-quality Videos (of Various ...
NIGP Discription: Advertising, Digital
Start Date (ET) : Apr 16, 2024 @ 08:05 PM
Documents
Tender Notice