Procurement Summary
Country : Finland
Summary : Digital Marketing Services
Deadline : 27 May 2024
Other Information
Notice Type : Tender
TOT Ref.No.: 100191616
Document Ref. No. : 232589-2024
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : EUR 288000
Purchaser's Detail
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Login to see detailsTender Details
Finn Church Aid is looking to establish a framework agreement with a Digital Marketing Service provider for a maximum period of 4 years. The services covered by the agreement include the following: • Google Ads (keyword advertising) - Including keyword research, creating a campaign structure, planning and implementing advertisements, monitoring and optimizing advertising profitability, monitoring the competitive situation, monthly report • Google Display Network - Including responsive and image ads, building campaigns, targeting, planning and segmentation, creating remarketing audiences, selection of landing pages according to the purchase path, continuous optimization • Google Ads YouTube video advertising - Including planning and segmentation of targeting, creation of remarketing audiences, planning and implementation of advertising, continuous optimization, exclusion of ineffective targeting • Google Marketing Platform Programmatic buying - Including the construction of native and banner advertising, audience planning and selection of media space to be purchased, analytics and goal tracking for advertising, continuous development, planning of new audiences, and testing of audience and media options • Facebook and Instagram advertising - Planning and implementation of channel-specific measurement with Google Tag Manager, Smartly tool (incl. Smartly Automated Ads and Budget Allocation features), thorough creation of target groups according to buyer personas, possible automat...
Document Type: Contract Notice
Reference Number: 508248
Contract Type: services
Estimated Value: 288000 - EUR
Authority Type: body-pl
Doc Title: Digital Marketing Services
Dispatch Date: 2024-04-18
Publish Date: 2024-04-19
Submission Date: 2024-05-27
Documents
Tender Notice