Procurement Summary
Country: USA
Summary: Digital Marketing
Deadline: 20 May 2026
Posting Date: 09 May 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 140949233
Document Ref. No.: W912LA26QA010
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff.
CAARNG-s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.
Notice ID: w912la26qa010
Department/Ind. Agency: dept of defense
Original Set Aside: sba certified women-owned small business (wosb) program set-aside (far 19.15)
Sub-tier: dept of the army
Office: w7mx uspfo activity ca arng
Product Service Code: r701 - support- management: advertising
NAICS Code: 541810 - Advertising Agencies
Inactive Dates: jun 04, 2026
Inactive Policy: 15 days after date offers due
Documents
Tender Notice
Documents.zip