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The VETERANS AFFAIRS, DEPARTMENT OF has issued a Tender notice for the procurement of a Digital and Tv Advertising Questions and Answers 36C25026q0487 Dayton Vamc in the USA. This Tender notice was published on 16 May 2026 and is scheduled to close on 25 May 2026, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 141395233, while the tender notice number is 36C25026Q0487 and Registering on the platform.
Procurement Summary
Country: USA
Summary: Digital and Tv Advertising Questions and Answers 36C25026q0487 Dayton Vamc
Deadline: 25 May 2026
Posting Date: 16 May 2026
Other Information
Notice Type: Tender
TOT Ref.No.: 141395233
Document Ref. No.: 36C25026Q0487
Competition: ICB
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
Name: Login to see tender_details
Address: Login to see tender_details
Email: Login to see tender_details
Login to see detailsTender Details
Responses to Questions Received for 36C25026Q0487 below:
The deadline to submit on RFQ 36C25026Q0487 via email to Contract Specialist [email protected] has been extended to 05/25/26 from 05/20/26 with the time remaining the same deadline 12:00pm EST. Please ensure all parts of the RFQ are completed as directed. Thank you.
Question 1: Should we submit one total firm-fixed price only, or a detailed cost breakdown by media channel, production, creative, reporting, and management?Â
Answer: Detailed breakdown would be best
Question 2: Are TV, radio, streaming/OTT, desktop, mobile and social all mandatory channels, or may the media plan allocate budget based on projected performance?Â
Answer: All requested
Question 3: Can you provide more detail about your expectations of the real-time reporting requirement?
Answer: As stated. Please review the solicitation
Question 4: Does the CPM requirement apply exclusively to the digital campaign component, or To the total blended campaign across digital, TV, and radio?
Answer: Removed CPM requirement
Question 5: Is there a required minimum allocation or percentage distribution across these channels, or does the Govt allow flexibility in determining optimal media mix to meet requirements?
Answer: Flexibility should be demonstrated in your bid. What you feel would best achieve our goals and why
Question 6: Should our proposed media plan be optimized for reach & impressions, or should it be optimizing for enrollments? If the latter, what level of collaboration can we expect to set up the systems to deliver that attribution?
Answer: Expectations are outlined in the solicitation
Question 7: In PRS technical exhibit 1, 100% uptime, compliance, and platform functionality are listed as requirements. Since the contractor cannot affect whether Meta Ads, or Google has an outage, can you provide clarification surrounding this?
Answer: The expectation is that there is virtually 100% uptime...
Notice ID: 36c25026q0487
Department/Ind. Agency: veterans affairs, department of
Sub-tier: veterans affairs, department of
Office: 250-network contract office 10 (36c250)
Product Service Code: r708 - support- management: public relations
NAICS Code: 541810 - Advertising Agencies
Inactive Dates: jun 24, 2026
Inactive Policy: manual
Documents
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