Develop and Implement a Gender Promotion Campaign Tender - 67560941

Procurement Summary

Country: Albania

Summary: Develop and Implement a Gender Promotion Campaign in VET Schools

Deadline: 17 Jun 2022

Posting Date: 10 Jun 2022

Other Information

Notice Type: Tender

TOT Ref.No.: 67560941

Document Ref. No.: LRPS-2022-9175525

Competition: ICB

Financier: United Nations Secretariat

Purchaser Ownership: Public

Tender Value: Refer Document

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Tender Details

Request for proposals are invited for Develop and Implement a Gender Promotion Campaign in VET Schools.
Objectives:

- To raise awareness among girls in the lower secondary education system and their families on the content and

training opportunities provided by the VET system and future employment opportunities.

- To raise awareness among girls who are in VET schools to continue to stay in school.

- To challenge a mentality that the VET education system is most appropriate for boy.

DESCRIPTION OF THE ASSIGNMENT (STATEMENT OF WORK)

The present assignment seeks to engage a company, able to deliver all planned activities with the specifications

highlighted in the chapter below.

KEY DELIVERABLES AND TIMEFRAME

DELIVERABLE 1

Concept Note designed and delivered

Tasks:

- Prepare a communication strategy of the social media campaign with a clear action plan.

- Present to UNICEF

- Incorporate feedback of UNICEF and AKPA after their review

Duration: # 8 working days

Completion Date: # July 15th, 2022.

DELIVERABLE 2

Deliver 20 photos and identify channels of communication among young people (boys and girls specifically too),

their preferred social media and identify positive influencers

Tasks:

- Capture 20 photos illustrating the potential that the VET education has to offer job market access in different

regions of Albania targeting families and young people.

- Portray the photos in targeted project areas billboards and city lights (one week max).

- Conduct some focus groups with young people from different parts of the country and develop a short report

which identifies the influencers and the most preferred social media, networks, and ways of communication of

adolescents and young people by also considering the gender element (boys and girls specifically too).

Duration: - 10 working days

Completion Date: ~ July 25th, 2022.

DELIVERABLE 3

Produce 2 videos (60-90 seconds each) where schools and families display their positive action on enrollment of

girls in VET schools.

Tasks:

- Identify schools/ teachers in VET schools who have adopted positive practices towards girls.

- Identify family members who have been supportive of girls' enrollment in VET schools and define key messages

to reach other adults, families through the campaign.

- Produce two videos containing messages regarding the positive environment that school would create towards

girl-s attendance, potential of the VET system for girls, challenging the mentality that VET is only for boys and future

employment in key strategic sectors of the job market in the country.

Duration: - 20 working days (can be done in parallel with deliverable 2).

Completion Date: # the latest July 25th, 2022.

DELIVERABLE 4

Produce a challenge with 10 young influencers developing their own videos and share on schools- social media,

UNICEF, AKPA, MOFE etc.

- Identify girls and boys to be part of the video making and produce a series of at least 10 video influencing

messages from youth.

- Identify a #(hashtag) and initiate a challenge among youth on social media promoting the value and opportunities

of VET education for girls and the fact that VET is not only for boys or low achiever students.

DELIVERABLE 5

Develop and air one programme /show to be aired on TV and social media on what are the opportunities offered by

the VET system for girls in Albania and what the labor market is looking for.

Tasks:

- Identify adolescents (girls as VET influencers”), as well as experts, teachers and parents to be part of the

programme).

- Produce the program outline and share with UNICEF and AKPA

- Implement the programme.

- Share the programme on social media.

Duration: - 20 working days

Completion Date: # July 25th, 2022 (can be done in parallel with deliverable 2, 3, 4)

DELIVERABLE 6

Develop 5 sensitizing/trendy/interesting articles (from July to

September) on online portals and newspapers.

Tasks:

- Identify online portals/papers that are interested to publish such articles.

- Produce the draft articles.

- Share with UNICEF and AKPA for approval.

- Share the final articles in online portals.

Duration: - 18 working days

Completion Date: # September 25th, 2022

DELIVERABLE 7

Social Media Campaign implementation and final Report

Tasks:

- Implement the Social Media Campaign Action Plan for 45 days (from June till September 15th, 2022) by using

infographics, youth friendly content, challenge, influencers billboards, videos, photos opportunities provided by the

VET system for girls (Aiming at 70.000 reach).

- Deliver the Final Report where besides description of the previously explained deliverables a specific analysis of

key social media platforms, channels of communication by adolescents and young people are used mostly in

Albania needs to be included too.

Duration: - 45 days.

Completion Date: - 30 September 2022

Date for final report - 30 October 2022

Documents

 Tender Notice