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Cultural Crm Service, Business Intelligence Tender - 145666226

The GRANOLLERS ESCENA, S.L. has issued a Tender notice for the procurement of a Cultural Crm Service, Business Intelligence and Marketing Automation in the Spain. This Tender notice was published on 22 Jul 2026 and is scheduled to close on 29 Jul 2026, with an estimated Tender value of EUR 42240.00. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 145666226, while the tender notice number is 52/2026 tekneaudience and Registering on the platform.

Procurement Summary

Country: Spain

Summary: Cultural Crm Service, Business Intelligence and Marketing Automation

Deadline: 29 Jul 2026

Posting Date: 22 Jul 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 145666226

Document Ref. No.: 52/2026 tekneaudience

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: EUR 42240.00

Purchaser's Detail

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Tender Details

Description of the service: Access, use and support service to the cloud platform integrated by the Tekneaudience (CRM specialized in the management of cultural audiences) and Teknedata (Business Intelligence specialized in cultural equipment) systems, developed by Teknecultura Gestió, S.L., fully integrated with the Koobin ticketing system.
Procedure: Processing type: Ordinary Award procedure: Bidding with negotiation Application deadline: 29/07/2026 13:30:00 Enabling cause: It is processed through a negotiated procedure without publicity under the auspices of the article 168.a) 2nd of Law 9/2017, of November 8, on public sector contracts (LCSP), as the provision of the service cannot be entrusted except to a specific employer for technical reasons. Specifically, Teknecultura Gestió, S.L. is the only company that, in currently, has the intellectual property rights and the technical capacity to operate, maintain and modify the Tekneaudience/Teknedata platform, already implemented since 2025 in the facilities of Granollers Escena, S.L.U. (Lot 1) and Roca Umbert Fábrica de les Arts, S.L. (Lot 2), fully integrated with the Koobin ticketing system. According to the Technical Report on non-competition and technological exclusivity included in the file, there is no other solution on the market that offers, in integrated, the same combination of cultural CRM functionality, Business Intelligence, segmentation and marketing automation without the need for additional specific developments, migration of historical data and reconstruction of integrations existing This situation of exclusivity does not derive from an artificial configuration of the contract requirements, but from the technical characteristics of the already implemented solution. It ...

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