Crm and Loyalty Agency Services Tender, United Kingdom - 120414647

Procurement Summary

Country: United Kingdom

Summary: Crm and Loyalty Agency Services

Deadline: 07 Jul 2025

Other Information

Notice Type: Tender

TOT Ref.No.: 120414647

Document Ref. No.: Fx1229

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

1. Detailed CRM requirements are: • Project Management/Client Services including status calls, timing plans and project updates • Customer contact strategy to continue enhancing the CRM ecosystem with a focus on retention, increasing Average Transaction Frequency/Average Transaction Value and reducing churn • Customer Acquisition: create an omni-channel strategy to effectively grow the customer base • Campaign Planning: including testing and measurement plans • Creative concepting: including idea generation, design, copywriting & wireframe • Ability to demonstrates good ability for cross-agency collaboration • Proactive approach to optimise current activity and pushing forward innovative ideas to drive customer engagement 2. Detailed Loyalty requirements are: • Project Management/Client Services including status calls, timing plans and project updates • Customer Acquisition: continue to develop the omni-channel strategy to effectively grow the Loyalty customer base • Creative concepting: including idea generation, design, copywriting & wireframe utilising all available data points • Ability to demonstrates good ability for cross-agency collaboration • Proactive approach to optimise current activity and pushing forward innovative ideas to drive customer engagement, increase customer travel and increase reward redemptions. • Optimise creative and strategy to increase Loyalty revenue penetration and growth and increase redemptions of rewards. 3. Account Management f...

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 Tender Notice