FIRST TRENITALIA WEST COAST RAIL LIMITED has floated a tender for Crm and Loyalty Agency Services. The project location is United Kingdom and the tender is closing on 07 Jul 2025. The tender notice number is Fx1229, while the TOT Ref Number is 120414647. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.

Expired Tender

Procurement Summary

Country : United Kingdom

Summary : Crm and Loyalty Agency Services

Deadline : 07 Jul 2025

Other Information

Notice Type : Tender

TOT Ref.No.: 120414647

Document Ref. No. : Fx1229

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

1. Detailed CRM requirements are: • Project Management/Client Services including status calls, timing plans and project updates • Customer contact strategy to continue enhancing the CRM ecosystem with a focus on retention, increasing Average Transaction Frequency/Average Transaction Value and reducing churn • Customer Acquisition: create an omni-channel strategy to effectively grow the customer base • Campaign Planning: including testing and measurement plans • Creative concepting: including idea generation, design, copywriting & wireframe • Ability to demonstrates good ability for cross-agency collaboration • Proactive approach to optimise current activity and pushing forward innovative ideas to drive customer engagement 2. Detailed Loyalty requirements are: • Project Management/Client Services including status calls, timing plans and project updates • Customer Acquisition: continue to develop the omni-channel strategy to effectively grow the Loyalty customer base • Creative concepting: including idea generation, design, copywriting & wireframe utilising all available data points • Ability to demonstrates good ability for cross-agency collaboration • Proactive approach to optimise current activity and pushing forward innovative ideas to drive customer engagement, increase customer travel and increase reward redemptions. • Optimise creative and strategy to increase Loyalty revenue penetration and growth and increase redemptions of rewards. 3. Account Management f...

Documents

 Tender Notice


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