Procurement Summary
Country : United Kingdom
Summary : Crm and Loyalty Agency Services
Deadline : 07 Jul 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 120414647
Document Ref. No. : Fx1229
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
1. Detailed CRM requirements are: • Project Management/Client Services including status calls, timing plans and project updates • Customer contact strategy to continue enhancing the CRM ecosystem with a focus on retention, increasing Average Transaction Frequency/Average Transaction Value and reducing churn • Customer Acquisition: create an omni-channel strategy to effectively grow the customer base • Campaign Planning: including testing and measurement plans • Creative concepting: including idea generation, design, copywriting & wireframe • Ability to demonstrates good ability for cross-agency collaboration • Proactive approach to optimise current activity and pushing forward innovative ideas to drive customer engagement 2. Detailed Loyalty requirements are: • Project Management/Client Services including status calls, timing plans and project updates • Customer Acquisition: continue to develop the omni-channel strategy to effectively grow the Loyalty customer base • Creative concepting: including idea generation, design, copywriting & wireframe utilising all available data points • Ability to demonstrates good ability for cross-agency collaboration • Proactive approach to optimise current activity and pushing forward innovative ideas to drive customer engagement, increase customer travel and increase reward redemptions. • Optimise creative and strategy to increase Loyalty revenue penetration and growth and increase redemptions of rewards. 3. Account Management f...
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