Creative Agency Services Tender in United Kingdom - 131560281

Procurement Summary

Country: United Kingdom

Summary: Creative Agency Services

Deadline: 09 Jan 2026

Posting Date: 06 Dec 2025

Other Information

Notice Type: Tender

TOT Ref.No.: 131560281

Document Ref. No.: FX1332

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79340000 - Advertising and marketing services

Purchaser's Detail

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Tender Details

This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network. GWR has received significant peer and industry recognition in recent years for our long-running Famous Five creative strategy, including being named the 'UK's most consistent brand' by System1 as well as our most recent campaign being ranked in the top 3% of all travel ads in the country for distinctiveness, in a recent study done by Kantar. We are looking for a strategic and creative lead agency partner to help to continue this incredible success with the Famous Five campaign that has helped to drive customers' inspiration and excitement to get onboard with GWR for an adventure. This procurement process is being advertised and run by First Greater Western Limited on its own behalf and on behalf of the successor operator of the rail passenger transport services in respect of Great Western Railway. That successor operator will be a public sector company, is expected to be a wholly owned subsidiary of DfT OLR Holdings Limited and will be ultimately owned by the Secretary of State for Transport. The date f...

Documents

 Tender Notice