Procurement Summary
Country: Canada
Summary: Creative Agencies
Deadline: 22 Aug 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 123503598
Document Ref. No.: CRC 25-12
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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The Canadian Red Cross ("CRC") is soliciting information from industry so that it may select a service provider for campaign creative development and deployment . CRC is looking at putting in place a three-year term agreement with the possibility for two one-year extensions with the selected vendor.The CRC employes a multi-channel approach in its Legacy and Stewardship programs to effectively generate Legacy/Planned Giving leads and steward CRC's donors. These programs are vital to long term revenue generation and donor file sustainability. The CRC employes a data and donor insights approach to strategy development and in its campaign execution. CRC is seeking a vendor to provide creative development and deployment services in support of its Planned Giving and Stewardship programs. Services required include the following: Strategy support Creative development Complex data segmentation, Print and digital asset production Letter-shopping, and Mail deployment.Current campaigns include: Two Planned Giving lead generation campaigns a year including the creative development, production, and delivery of the mail packs, and the development of content and copy of two supplementary emails. Two Planned Giving stewardship campaigns a year, including the creative development, production, and delivery of the mail packs, and the development of content and copy of a supplementary email.Ad-hoc campaigns include: Creative development, production, and delivery of mail components of emergency ap...
Solicitation Type : RFP - Request for Proposal (Formal)
Reference Number : 0000299184
Location : Canada, All of Canada, All of Canada
Delivery Point : johanne.lafleche@redcross.ca
Purchase Type : Duration: 3 years Option: 2 x one year option to extend
Description : The Canadian Red Cross ("CRC") is soliciting information from industry so that it may select a service provider for campaign creative development and deployment . CRC is looking at putting in place a three-year term agreement with the possibility for two one-year extensions with the selected vendor.The CRC employes a multi-channel approach in its Legacy and Stewardship programs to effectively generate Legacy/Planned Giving leads and steward CRC's donors. These programs are vital to long term revenue generation and donor file sustainability. The CRC employes a data and donor insights approach to strategy development and in its campaign execution. CRC is seeking a vendor to provide creative development and deployment services in support of its Planned Giving and Stewardship programs. Services required include the following: Strategy support Creative development Complex data segmentation, Print and digital asset production Letter-shopping, and Mail deployment.Current campaigns include: Two Planned Giving lead generation campaigns a year including the creative development, production, and delivery of the mail packs, and the development of content and copy of two supplementary emails. Two Planned ...
Documents
Tender Notice