Contract notice: Advertising campaign services Tender, Denmark - 25358212

Procurement Summary

Country : Denmark

Summary : Contract notice: Advertising campaign services

Deadline : 03 Sep 2018

Other Information

Notice Type : Tender

TOT Ref.No.: 25358212

Document Ref. No. : 327067-2018

Competition : ICB

Financier : Self Financed

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : STYRELSEN FOR UNDERVISNING OG KVALITET
Office Name: Styrelsen for Undervisning og Kvalitet
Address: Frederiksholms Kanal 26
Town: Copenhagen
Postal Code: 1220
Contact Point: Maria Rye Dahl

Phone: +45 33925364

Denmark
Email :Maria.Rye.Dahl@stukuvm.dk
URL :www.uvm.dk/euxII

Tender Details

Object of the contract
Advertising campaign services

Description: Contract notice: Advertising campaign services

Authority Type: Ministry or any other national or federal authority
Contact Nature: Services
Procedure: Open procedure
Document: Contract notice
Regulation: European Union, with participation by GPA countries
Award criteria: The most economic tender
CPV code: 79341400, 79341400, 79341400
CPV Description: Advertising campaign services.

Contract for Eux Campaign II

Reference Number: 18/08814

STUK conducted a national information and recruitment campaign on eux from November 2017 to March 2018. STUK Now wishes to continue and further develop this campaign over the next two years with a campaign period from November 2018 to February 2020. The objective is to spread the knowledge of eux, herunder not least to spread the knowledge the many jobs and educational opportunities an eux-forl0b provides. The Mal Group for the campaign is still students in 7-10. class and their parents. In this context, STUK asks for an offer for furthering and further developing the already implemented eux campaign. The campaign must be sold in and build on the already completed campaign. New campaign elements should ubased on the previous campaign concept, the same basic story and use the same visual identity and communication channels. The offer must contain a communication strategy and description of the planning, implementation and proposals for painting and evaluation of the campaign.

The Board of Education and Quality (STUK) conducted a national information from November 2017 to March 2018recruitment campaign on eux. STUK Now wishes to continue and further develop this campaign over the next two years, with a campaign period from November 2018 through February 2020. The Mal Group for the campaign will continue to be students in the 7th-10th. class and their parents.

STUK therefore asks for an offer for furthering and further developing the already completed eux campaign. campaignmust take off and build on the already completed campaign, and new campaign elements will be developed based on the previous campaign concept. Thus, the campaign must be based on the same foundation and campaign concept as the already implemented eux campaign and the further development of new campaign elements should also be based on the campaign concept of the winding combcampaign. The visual identity of the completed campaign must be continued and the previously used communication channels and platforms should also be used. In addition, in the further development of campaign elements, the bidder must consider how maliciously communicated with pupils in the template group and their parents.

The offer must contain a communication strategy and descriptionof planning, implementation and proposals for painting and evaluation of the campaign.

The purpose of the campaign is to disclose and spread the knowledge of eux, which is still a relatively new educational offer. With the campaign, the Board of Education and Quality wishes to create awareness that today it is possible to implement almost half of all vocational education programs as eux-forl-b. In addition, -The campaign demonstrates the possibilities of taking vocational education as an eux-forl0b, including the many different skills that it is possible to implement eux-forl0b within.

The formal form of the campaign is also to contribute to the goal of the eud reform that at least 25 per cent . of students should choose a vocational education directly after the 9th or 10th grade by 2020, rising to 30 percent. in 2025. In 2014 chose 19 per cent. of students in 9th and 10th grade vocational education.

Eux combines vocational education with an upper secondary exam (vocational qualification). On this occasion, the students open up business competencies and general study competencies at a level that gives access to further education.

Today, eux-programs have formed 45 out of 104 vocational education programs, pa socihealth and public health. Since 2016 there has been the possibility of eux-forlob within all four main areas.

The vocational education reform focused on eux. The reform included a number of initiatives that would strengthen eux-forl0b in vocational education.

STUK Still wanting an eux campaign that takes even more young people to choose eux because:

- Eux-forl0b combines practical and theoriestechnical competencies, which are coveted competencies for further education and on the future of the labor market.

- Eux helps to attract skilled students to vocational education,

- Eux can provide education to vocational education by attending students who otherwise opted for upper secondary education, "Eux can help reduce the group of young people without education other than a studgraduation,

- Eux gives the opportunity to swim in order to get on quickly, but also to educate if you wish.

The already implemented eux campaign 'Eux student and professional', which STUK has carried out, was anchored On the social media, mainly on the facebook page https://www.facebook.com/euxdk. The promotion of the campaign emphasized that it is attractive to-take a vocational education and that with an eux-forl0b the opportunities are abundant for job and further education. There is a quote which, in content, visual expression and foundation, continues and builds on the already implemented campaign.

There are no special requirements for fitness to pursue the activity in question, including admission to business or traderegisters. - The tenderer must make a declaration of compliance with all selection criteria by ticking Part IV (Selection criteria), Section A, of the Common Procurement Document (ESPD).

The following documentation of economic capacity must be submitted when the contracting entity so requests: - Declaration about the company's total turnover in the most recent available financial statements, depending on wherewhen the company was established or started its business if the figures for this turnover are available. In the case of an association of companies (eg a consortium), the information must be provided for each of the participating undertakings in the association. - The tenderer's balance or extract thereof in the most recent available financial statements. The safeguarding of the balance sheet is statutory in the country-where the bidder is established or another documentation of the size of the equity. In the case of an association of companies (eg a consortium), the information must be submitted to each of the participating undertakings in the association. The tenderer must use the single European tender document as proof that the tenderer fulfills the minimum requirements for suitability and whichA tenderer fulfills the objective and non-discriminatory criteria for selection, cf. section 148 (3) of the Public Procurement Act. 1. Prior to the contractor's decision to award the contract, the tenderer to which the contracting entity intends to award the contract must provide proof of the information provided in the single European tender document pursuant to Section 151 of the Public Procurement Act.s to the Competition and Consumer Agency's guidance on this.

The economic actor may be based on the form of other entities (eg a parent company or a subsidiary or subcontractor) regardless of the legal nature of the relations between the economic operator and those others. If necessary, the economic operator must be able to fully control the resources necessary for fulfillmente of the contract, eg. by submitting a statement or other evidence of the legal obligation of such entities to make available the necessary resources during the contract period. Otherwise, the contracting entity may not be able to weigh on the form of other entities. The contracting entity has prepared a template for the declaration, which can be obtained from the Internetadrictor under point I.3).esse, to be completed in addition to the single European tendering document. ESPD: Tenderer must complete and attach his tender to the Common European Procurement Document (ESPD) as a preliminary proof of the provisions of Section 148 (3) of the Procurement Act. 1, No. 1-3, mentioned conditions. For the award of the contract, documentation of the information provided in the single European tendering documentument, is presented, cf. section 151 and 152 of the Public Procurement Act. Further details and the deadline for this are given in the tender documents. The contracting entity reserves the right at any time in the procurement procedure to request a tenderer to provide documentation if this is necessary to ensure that the procedure is properly executed. In this situation, the contracting entity will determine an appropriate tdeadline for submission of documentation. The contracting entity shall exclude a bidder from participation in the procurement procedure if the tenderer is subject to the mandatory grounds for exclusion referred to in section 135 and 136 of the Public Procurement Act. Tenderers must provide the information in the single European tender document. Particular attention is given to the fact that some of the voluntary grounds for exclusion in-The Procurement Directive has been made mandatory in Section 136 of the Procurement Act. Reference is made to the Danish Competition and Consumer Agency's guidance to the single European tender document for the correct completion of the form. In addition, the contracting entity will exclude tenderers from participation in the procurement procedure if there are circumstances (voluntary grounds for exclusion) covered by section 137 (1) of the Public Procurement Act. 1, no.-2 and 7. Tenderers will be excluded from participation in the tendering procedure:

1) If the bidder has been declared bankrupt or is under insolvency or liquidation treatment if his assets are administered by a trustee or by the court if it is under compulsory settlement if his business is has been set or it is in a similar situation according to a counterpart(2) If the tenderer has unpaid debts of less than DKK 100, 000 to public authorities relating to taxes, taxes or social security contributions under Danish law or legislation in the country where the tenderer is established.

Prior to the award of the final contractthe tenderer which the contracting entity has decided to award the contract will submit the following documentation in so far as the grounds for exclusion. As proof that the tenderer has fulfilled his obligations to the public in respect of payment of taxes, taxes and social security contributions, that it is not convicted of criminal offenses and that it is not at faultrs, liquidation, reconstruction or similar situation, the tenderer may provide a service certificate. Service certificates are issued by the Danish Enterprise Authority. The contracting entity reserves the right to initiate such a self-cleaning procedure, as applicable. Any questions and answers in connection with the submission of tenders will be published on the Internet address mentioned in point I.3).. Interested are encouraged to keep informed on the website
Internet address (URL): www.uvm.dk/euxII

Documents

 Tender Notice