Contract notice: Advertising and marketing services Tender, Finland - 33096849

Procurement Summary

Country : Finland

Summary : Contract notice: Advertising and marketing services

Deadline : 10 Jun 2019

Other Information

Notice Type : Tender

TOT Ref.No.: 33096849

Document Ref. No. : 232334-2019

Competition : ICB

Financier : Self Financed

Purchaser Ownership : -

Tender Value : Refer Document

Purchaser's Detail

Purchaser : JYVÄSKYLÄN YLIOPISTO
Office Name: Jyväskylän yliopisto
Address: Seminaarinkatu 15, Jyväskylän yliopisto
Town: Jyväskylä
Postal Code: 40014
Contact Point: Jenni Hyvärinen

Phone: +358 142601211
Fax: +358 142601021
Finland
Email :kirjaamo@jyu.fi
URL :http://www.jyu.fi

Tender Details

Object of the contract
Advertising and marketing services

Description: Contract notice: Advertising and marketing services

Authority Type: Other
Contact Nature: Services
Procedure: Open procedure
Document: Contract notice
Regulation: European Union, with participation by GPA countries
Award criteria: The most economic tender
CPV code: 79340000, 79341100, 79822500, 79340000, 79341100, 79822500
CPV Description: Advertising and marketing services



































































































The goal of the services to be procured is to help strengthen the university's attractiveness and brother-identityto come up with imaginative, modern and multi-channel marketing and messaging.

Main Site: Jyvaeskylae

Acquisition consists of the following areas:

1) Development of existing brochure strategy and brochure work

2) Graphic design services

3) Conceptualization of creative campaigns

4) Development of digital channels and design and implementation of digital marketing.uki. The supplier will produce service package plans and implementations ranging from the idea of the interior to the publication and in some services until the measurement. Depending on the project, the implementation can be a bigger campaign or a single limited work.

Each area represents 25% of the bid comparison price. Each subscriber must nominate a customer manager who will be responsible for the work of the suppliercontact and contact person in the direction of the customer. For each client manager of the sub-assemblies, the required know-how for each subdivision must be specified and the scoring criteria that the bidder must take into account when distributing the offer. Customers are provided with area-specific quality points based on competence, training and work experience. Customer Responsible for Graphic DesignUnlike three other areas (1, 3 and 4), there is no requirement for training and additional points based on degree. In terms of experience, account is taken of the duration of the customer relationship.

Additional information about the sub-areas:

1) Developing an existing brochure strategy and brochure work

University's brochure strategy supports university strategy and strategy change myoetae braendiae firee validate / develop. Developmental development may be related to the visual or somatic development of the Braend identity. Estimation of the work of maeare digestion, in the context of annual planning.

2) Graphic Design Services

In graphic design, we need two levels of service. A single subscriber has a need for a versatile and experienced graphic designer capable ofto provide new material for new channels in accordance with the University Braint. On the other hand, we need a myoes basic folding support that produces material on finished templates.

3) Conceptualization of creative campaigns

Supporting and sparring the messaging services unit in various marketing campaigns. For example, student search campaigns, international science communication or strategy launchaus. Conceptualization and implementation of creative, multi-channel and personalized campaigns. Estimation of the work of maeare digestion, in the context of annual planning.

4) Development of Digital Channels and Support for Digital Marketing Design and Implementation The development of digital channels includes the following sections: services related to Wordpress platform, webpage analysisservices, video production, podcasts and webinar production planning. Design and implementation of digital marketing campaigns in-house services Services related to the development of web platforms and web analytics services. Marketing Automation Incorporates: Enhancing and Automating Repeated Marketing Processes. Current situation mapping, technical implementation, catnuclear support, training and support services. In addition to price and customer expertise, the experience of comparing points of interest is provided by the design work and the service description prepared by the supplier.

Estimated Design Aid:

Designing a Marketing Campaign for the Master's Degree Programs in English at the Faculty of Mathematics and Science of the University of Jyvaeskyla (4).

KampaThe aim of this is to grow the maeaeraeae of foreign applicants. Information about the programs: https://www.jyu.fi/en/apply/masters-programmes

All the criteria are mentioned in the procurement documents for the sole purpose of the purchase. university advertising and / or digital agency and/ or Graphic Design Services. The aim of the services is to help strengthen the university's attractiveness and brother identity by means of inventive, modern and multi-channel marketing and communication. The selected supplier is required to have service package plans and comprehensive implementation, ranging from the idea of interior design to publication and part of the service measurement.. In order to achieve a consistent marketing message, the goal is to get one (1) collaboration partner into the service package. Possible subcontractors allowed


Internet address (URL): http://www.jyu.fi

Documents

 Tender Notice