CONSULTING SERVICES: BRAND DEVELOPMENT OF 27 WMEs Tender - 17810399

Procurement Summary

Country: Philippines

Summary: CONSULTING SERVICES: BRAND DEVELOPMENT OF 27 WMEs

Deadline: 03 Nov 2017

Posting Date: 31 Oct 2017

Other Information

Notice Type: Tender

TOT Ref.No.: 17810399

Document Ref. No.: DTI8RO.REGRO.1710318

Competition: ICB

Financier: Self Financed

Purchaser Ownership: -

Tender Value: Refer Document

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Tender Details

CONSULTING SERVICES: BRAND DEVELOPMENT OF 27 WMEs
1 LOT
Contracted Services of Consultant for the Brand Development of 27 WMEs on November 8-10, 2017.
T E R M S O F R E F E R E N C E
A. Title Brand Development
B. Date 8-10 November 2017
C. Venue Hotel Lorenza
D. Project Component Lecture, Workshop, and One-on-One Consultations with MSMEs
E. Proponent DTI - Region 8
F. Fund Source Brand Equity Development, OTOP Next Generation;
GREAT Women Project 2
G. Industry Sector Processed Food, Wearables and Homestyle
H. Rationale / Background Brand is a label that carries meaning and associations by which consumers know a product, in terms of how it gives them satisfaction and delight thru its quality, features, related services. Brand equity is the value given by a consumer to a product brand. Brand equity development for an enterprise follows the process of developing identity, creating awareness, earning recognition, evolving loyalty, placing monetary values, diversifying into private retail labels and extensions.
Producing innovative and unique Philippine brands and increasing brand equity can help MSMEs cope with the transformation of the ASEAN into a single market.
Branding supports the Philippine Development Plan 2017-2022 Strategic Framework on Chapter 9: Expanding Economic Opportunities in Industry and Services thru -œNegosyo at Trabaho-, and contributes to the realization of the Philippine development long term vison in -œAmbisyon Natin 2040 - Matatag, Maginhawa, Panatag na Buhay-. The DTI Brand Equity Development (BrED) Program promotes the MSME Development Plan 2017-2022 strategy on expanding access to market (A2M) thru innovative and globally competitive brands that can successfully penetrate domestic and international markets.
Given the importance and urgency of developing brand equity for the Philippine MSMEs and their products, the DTI-BSMED embarked on a capacity building program for selected MSMEs in each region. For Region 8, the DTI has identified 27 MSMEs which are ready for branding. A number of these MSMEs have penetrated the international markets, while most are regularly supplying domestic and institutional buyers they have encountered through trade fairs and other DTI assistance. Recently, under the DTI-OTOP Next Generation Program and Gender Responsive Economic Actions for the Transformation of Women (GREAT Women) Project 2 (GWP2), the products of many of these MSMEs or WMEs have been enhanced through product development and subsidized participation in the Regional Bahandi Trade Fair, national trade fairs, and the elite Manila FAME. It is about time that these enterprises and their products be leveled-up with their own brands. This proposal shall introduce the MSMEs to the world of branding and allow them to enter the realm of branded products.
I. Objectives General
To expand access to market for assisted MSEs through brand equity development.
Specific
i⤠To enhance understanding and capacitate MSMEs on Brand Equity Development
i⤠To develop brand name, logo, tagline, and message for individual MSMEs
i⤠To start-off MSMEs on brand promotion and positioning through provision of digitally-printed short-runs of agreed designs of appropriate and applicable collaterals
i⤠To market-test MSMEs- branded products through market encounter launching
J. Requirements and deliverables
A. To provide lecture-workshop on brand development and principles and one-on-one consultations for 27 MSMEs on November 8-10, 2017 with the following outputs:
i⤠27 MSMEs capacitated on Brand Equity Development
i⤠Brand name, logo, tagline and message developed for 27 MSMEs
B. Short-run digital printing of finalized collaterals with brand name, logo, tagline, to include the following:
1) Packaging: 50pcs/MSE; Laminated box for 18 PF MSEs, Craft paper bag for 9 W&H MSEs;
2) Labels: 100 pcs/MSE; Laminated sticker label for 18 PF MSEs, Cloth label for 9 W&H MSEs;
3) Tags (board paper): 100 pcs/MSE; for 9 W&H MSEs
4) Business cards (board paper): 2 packs (100 pieces/pack)/MSE; for 27 MSEs
5) Folders with product catalogue inserts (board paper, magazine/C2S paper): 20 pcs/MSE; for 27 MSEs;
6) Flyers: 100 flyers (magazine paper)/MSE; for 27 MSEs
7) Posters: 20 posters (magazine paper)/MSE; for 27 MSEs
8) Horizontal tarpaulin banner for hanging: 4` x 4`, 2 pcs/MSME; for 27 MSEs
9) Vertical tarpaulin with roll-up stand: 2.5` x 6.25`, 1pc/MSE; for 27 MSEs
K. No. of Targeted Participants
27 MSMEs from Processed Food and Homestyles and Wearables
Line Items
Item No.Product/Service NameDescriptionQuantityUOMBudget (PHP)
1CONSULTANCY SERVICESBRAND DEVELOPMENT OF 27 WMEs Lecture, Workshop, and One-on-One Consultations with MSMEs1Lot678, 100.00
Closing Date : 2017-11-03

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