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The UNITED NATIONS CHILDREN'S FUND has issued a Tender notice for the procurement of a Consulting-Digital Communication in the Cuba. This Tender notice was published on 27 May 2019 and is scheduled to close on 10 Jun 2019, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 33288792, while the tender notice number is and Registering on the platform.
Procurement Summary
Country: Cuba
Summary: Consulting-Digital Communication
Deadline: 10 Jun 2019
Posting Date: 27 May 2019
Other Information
Notice Type: Tender
TOT Ref.No.: 33288792
Document Ref. No.:
Financier: United Nations Secretariat
Purchaser Ownership: -
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Tenders are invited for Consulting-Digital Communication Unicef ??Cuba.
Local Consultancy: ELABORATION AND IMPLEMENTATION OF DIGITAL COMMUNICATION STRATEGY OF UNICEF CUBA
If you consider yourself a committed and creative professional, as well as passionate about making a difference in working with children and adolescents, the organization invites you to participate in this consultancy
I. BACKGROUND
The fundamental mission of Unicef ??is to promote the rights of every child, wherever they may be, and through everything the organization carries out - programs, communications and operations. The equity approach focuses on the most disadvantaged and excluded children and families, implying a tacit commitment to the rights of the child. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination.
Within the framework of its mandate, established in the Convention on the Rights of the Child, UNICEF contributes to accelerating progress towards the realization of the human rights of all children.
The Global Strategic Framework for Communication and Advocacy 2018-2021 (GCASF 2.0) of Unicef ??raises 4 key objectives: 1 ) To be the leading voice for children and young people ; 2) Be the leading advocacy organization for children and young people ; 3) Be the leading brand for children and young people ; 4) Achieve the support of 100 million supporters.
To achieve these objectives, the organization proposes a strategy, called 'Digital First', through which the development of digital content and digital and / or online platforms is prioritized and enhanced. At the same time, 3 priority publics are proposed, among which millennials and young people are identified. In the current national context, Unicef's office in Cuba should strive to communicate in an attractive, agile and innovative way by telling stories in strategic and comprehensive formats and channels. That these contents are adaptable and available in a variety of channels and contexts will be decisive to effectively reach more people.
II. OBJECTIVE OF THE CONSULTANCY
The general objective of the consultancy is to design a Digital Communication Strategy in relation to the Communication Strategy of the office, which defines clear objectives to position priority issues of the different program areas. Likewise, the consultancy will provide technical support for the conceptualization, design and production of a variety of materials and formats.
III. MAIN FUNCTIONS AND RESPONSABILITIES
Under the supervision of the Communications Officer, the consultant will perform the following functions:
1. Conceptualization, design, implementation and monitoring of the Digital Communication Strategy of the Unicef ??office in Cuba.
2. Design and production of thematic packages for digital activations, including in-depth articles, interviews, life stories, infographics, photo essays, blogs, videos that favor the positioning of priority topics and aimed at target audiences, using the various digital platforms of Unicef.
3. Daily management and updating of the organization's web pages on the ECM and Druppal platforms, and Facebook and Twitter social networks, including the mediation of conversations. Monitoring of monthly traffic and engagement results. Compile and share statistical reports with the regional office when requested.
4. Support to the conceptualization and design of materials of C4D intentional, attractive and contextualized, in collaboration with the program area.
5. Support for the dissemination of online evidence generation opportunities (U-Report, SurveyMonkey, etc ...)
6. Production of digital materials and activations with Unicef ??Goodwill Ambassadors in Cuba.
7. Advise the Communications Officer in relation to current context opportunities such as initiatives, events, movements, trends, interests or activities that involve and interest the millennial audience and young people.
8. Support to service providers in the production of materials (briefing, script, monitoring, approval).
9. Support to the Publications Plan through the orientation and recommendation of quality service providers (illustrators, designers, etc ...) and validation of the final arts according to quality standards and the Unicef ??Brand Manual.
10. Coordination with the fundraising area to respond to the needs and requirements associated with the design of proposals or reports and the elaboration of life stories.
11. Support for the realization of events related to communication and advocacy priorities, as well as programmatic, including conceptualization, coordination with media, photographic, audiovisual and narrative documentation.
12. Contribution to the bank of images of the office through the different documentation opportunities that are presented.
13. Support in other activities related to this program component, if necessary, such as the needs associated with responses to emergency situations or thematic synergies with other components.
IV. EXPECTED PRODUCTS
Expected Products
Estimated date
· Mapping of networks and desk review for communication strategy design
· Proposal of a work plan
· Design and production of 1 thematic package of social networks around the beginning of the hurricane season and parenting month- Father's Day
· Preparation of 4 notes / interviews / photo essays / life stories
· Documentation of events
· Updating of the ECM and Drupal platforms, contributions to institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
· Support to the design of C4D materials
June 2019
· Design and production of a thematic package of social networks for the World Breastfeeding Week
· Preparation of 4 notes / interviews / photo essays / life stories
· Support for celebrations for the 30th Anniversary of the CDN
· Documentation of events
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
· Support to the design of C4D materials
July 2019
· Digital Communication Strategy
· Design and production of 1 thematic package of social networks
· Preparation of 4 notes / interviews / photo essays / life stories
· Support for celebrations for the 30th Anniversary of the CDN
· Documentation of events, including the World Breastfeeding Week
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
· Support to the design of C4D materials
August 2019
· Design and production of 1 thematic package of social networks
· Preparation of 4 notes / interviews / photo essays / life stories
· Support for celebrations for the 30th Anniversary of the CDN
· Documentation of events
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
Support for the design of C4D materials
September 2019
· Design and production of 1 thematic package of social networks, around the International Day of the Girl
· Preparation of 4 notes / interviews / photo essays / life stories
· Documentation of events
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
Support for the design of C4D materials
October 2019
· Design and production of 1 thematic package of social networks
· Preparation of 4 notes / interviews / photo essays / life stories
· Support for celebrations for the 30th Anniversary of the CDN
· Documentation of events
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
Support for the design of C4D materials
November 2019
· Design and production of 1 thematic package of social networks
· Preparation of 4 notes / interviews / photo essays / life stories
· Documentation of events, including the international dates of December 1 and 3
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
Support for the design of C4D materials
December 2019
· Design and production of 1 thematic package of social networks
· Preparation of 4 notes / interviews / photo essays / life stories
· Documentation of events
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
Support for the design of C4D materials
January 2020
· Design and production of 1 thematic package of social networks
· Preparation of 4 notes / interviews / photo essays / life stories
· Documentation of events
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
Support for the design of C4D materials
February 2020
· Design and production of 1 thematic package of social networks
· Preparation of 4 notes / interviews / photo essays / life stories
· Documentation of events
· Updating of the ECM and Drupal platforms, contributions to the institutional content as well as new events and events
· 1 digital activation with Ambassador of Good Will
Support for the design of C4D materials
March 2020
· Design and production of 1 the
Documents
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