Competitor marketing communications monitoring Tender - 33807717

Procurement Summary

Country: United Kingdom

Summary: Competitor marketing communications monitoring: Retail Finance Services Sector

Deadline: 15 Jul 2019

Posting Date: 24 Jun 2019

Other Information

Notice Type: Tender

TOT Ref.No.: 33807717

Document Ref. No.:

Competition: ICB

Financier: Self Financed

Purchaser Ownership: -

Tender Value: Refer Document

CPV Classification

79342000 - Marketing services
79410000 - Business and management consultancy services

Purchaser's Detail

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Tender Details

Competitor marketing communications monitoring: Retail Finance Services Sector
Description : National Savings and Investments (NS&I) requires a supplier to provide NS&I with an online cloud based service that monitors the marketing communications activity of NS&I's competitors in the retail financial services sector.
Background to the requirement:
Information gathering to understand NS&I's share of voice, relative to competitors, in order to ensure that our advertising is cutting through among our retail customers. This information informs our marketing strategy and planning for the year.
We track our share of voice and competitor activity by media channel on a monthly basis. This information informs our marketing strategy and planning for the year.
We are looking to award a new contract (up to 3 years) with a supplier that can provide a granular level of detail of our competitors' marketing activity; using an online system that we can easily and efficiently access direct.
Any eventual contract would be for a maximum duration of three years, renewable on an annual basis after the first year.
The NS&I Competitor Intelligence team is responsible for managing this requirement.
The Market & Competitor Intelligence Team at NS&I is comprised of 5 analyst and insight professionals. We work closely with the Marketing team and other comms teams within NS&I who utilise this data for their own planning across the year.
As part of the award we require limited account manag...
Closing Date : 15 July 2019
Value of contract : £60k

Documents

 Tender Notice