Communication Strategy - Consumer Awareness 1 Tender - 144810389

Procurement Summary

Country: Czech Republic

Summary: Communication Strategy - Consumer Awareness 1 - Creative 2

Deadline: 10 Aug 2026

Posting Date: 09 Jul 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 144810389

Document Ref. No.: 474074-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: CZK 300000

CPV Classification

79340000 - Advertising and marketing services
79341400 - Advertising campaign services

Purchaser's Detail

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Tender Details

Communication strategy - consumer awareness 1 - Creative 2 The subject of the public contract is the implementation of communication plan tools aimed at increasing consumer awareness of the benefits of freshwater fish consumption and environmental benefits aquaculture, in accordance with the proposed Communication Strategy OP Fisheries 2021-2027 (part 1) for the period 2026-2028. Sub-fulfillment #1: Ideation of the creative concept/key visual of the campaign Part of this fulfillment is the design of a creative concept / key of the campaign visual following the communication strategy, including its optical rendering and presentation, for the following formats as specified: • internet banners and other recommended online formats, • press materials and advertisements and other recommended press formats, • outdoor and possibly event formats (horizontal and vertical). Texts and graphic designs will be developed for all the above-mentioned formats up to the stage of final graphic design. The delivery also includes a production proposal for individual media and communication channels, selection and coordination of third parties involved in the production of advertising, quality control and provision of appropriate administration and documentation. The specific outputs of this part include not only final previews, but also all the materials needed for the full use by the customer: 1) design of the key visual 2) print advertisement proposal 3) outdoor format design (billboard, bigboard, CLV, hypercube, etc.) Partial fulfillment No. 2: Creative supervision of reality...
Document Type: Contract Notice Reference Number: P26V00000586 Contract Type: services Estimated Value: 300000 - CZK Authority Type: cga Doc Title: Communication strategy - consumer awareness 1 - Creative 2 Dispatch Date: 2026-07-08 Publish Date: 2026-07-09 Submission Date: 2026-08-10

Documents

 Tender Notice