Canada and US Media Monitoring Services Tender in Canada - 140132760

Procurement Summary

Country: Canada

Summary: Canada and US Media Monitoring Services

Deadline: 12 May 2026

Posting Date: 25 Apr 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 140132760

Document Ref. No.: tender_21164

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

Purchaser's Detail

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Tender Details

Project Type : Services
Multi Lot Project :No
Detailed_Description : Request for Bids for the provision of Canada and United States media monitoring and managed reporting services for Destination Ontario.Destination Ontario is seeking a qualified vendor to provide a fully managed media monitoring service covering English and French media across Canada and the United States. The successful vendor will be responsible for tracking Ontario‑related earned media coverage across print, digital, and broadcast channels, and for delivering curated reporting outputs for both consumer travel and corporate communications needs.Optional, project‑based services may include enhanced metrics and best‑practice recommendations, additional media analysis and reporting related to specific campaigns or issues, and other related services requested during the term.
Scope of Work : This contract requires a managed service to measure media relations performance in Canada and the United States, monitor Destination Ontario-s reputation, and track tourism and industry-related issues. The Vendor will provide comprehensive English and French media monitoring across print, digital, and broadcast channels, including native coverage of French‑Canadian media without the need for a separate platform or additional fees.Core services include monthly reporting of earned media using Advertising Value Equivalency (AVE) and Reach, delivered in Excel format. For print and digital coverage, AVE and Reach will be calculated per article or mention; native social media listening is excluded, though reporting will track how earned news articles are shared across social platforms (social amplification). Broadcast coverage will be measured using AVE per minute and total Reach.The Vendor will supply direct access to coverage outputs, including links to online articles, PDFs or readable formats for print articles behind paywalls, and broadcast summaries with video clips. Services also include access to up‑to‑date, searchable media lists categorized by sector, media type, and geography, with functionality for users to create and manage custom lists. Additional support includes on‑demand monitoring of specific broadcast stations and programs, daily media scans of the tourism industry, and a daily editable roundup of key travel media coverage in Canada and the US.Optional deliverables may be requested by Destination Ontario on a project basis, subject to written estimates and prior written approval, and may be modified or discontinued at Destination Ontario-s discretion.
Project Categories :55101500-Printed publications
55111500-Electronic publications and music
55111600-Electronic software reference material
80141700-Distribution
80171600-Publicity and marketing support services
80171700-Reputation and brand management services
80171800-Public relations and media relations services
80172000-Professional communication services
82101500-Print advertising
82101600-Broadcast advertising
82101800-Advertising agency services
82111900-News and publicity services
83112200-Enhanced telecommunications services
83121700-Mass communication services
83130100-Communication service
Opportunity First Publishing Date (dd/mm/yyyy hh:mm): 24/04/2026 16:27 Listing Expiry Date (dd/mm/yyyy hh:mm): 12/05/2026 11:00 Estimated Contract Start Date (dd/mm/yyyy): 01/07/2026

Documents

 Tender Notice