Business Development Specialist Trainers Tender, Iraq - 95701975

Procurement Summary

Country : Iraq

Summary : Business Development Specialist Trainers

Deadline : 29 Jan 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 95701975

Document Ref. No. : PR/OC/011

Financier : Other Funding Agencies

Purchaser Ownership : Public

Tender Value : Refer Document

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Tender Details

Quotation are invited for Business Development Specialist Trainers

Scope of the required services:
The bellow requested trainings will be delivered to the startups who are participating in orange corner program. By providing these services, we anticipate that this will be an added value to the startup businesses and to have a significant improvement as well. Business Development Specialist Trainers (Freelancers or firms) are solicited to submit their offers and CVs in response to this RFQ (Call for Business Development Specialist Trainers) and the training topics laid out below:
- The training agenda should be developed according to the needs of the participants.
- The Service providers/bidders (Trainers: Freelancers OR Firms) can apply for all training
topics they are interested in and specialize in:
- Trainer responsibilities:
o Developing training materials based on startups need (Agenda, Presentation, Tasks)
o Providing 6 hours training per day (see below table)
o Providing post-training support for startups on reviewing training tasks (if needed)
2
Main Subject
Expected
No. of
days
BMC
This session aims at developing the business model of the start-ups by:
1) Addressing the unique value proposition
2) Better Understanding the customers
3) Choose the appropriate channels to reach customers
4) Plan the needed resources and actions
Topics:
a) BMC 9 blocks
b) Addressing the unique value proposition
c) Better Understanding the customers
d) Choose the appropriate channels to reach customers
e) Plan the needed resources and actions
2
Market Research
& Market Fit
This session aims to develop the knowledge and skills of the incubates in planning as executing researches for the
purpose of understanding the customers, the competitors, and the market landscape.
This session aims to discuss how to fit in the Iraqi market place and discuss competitors- identification.
Introduction to market research, Market data, market sizing, Market trends.
Competitors Analysis, SWOT analysis, Primary and secondary research.
Topics:
- develop the knowledge and skills of the incubates in planning and executing research for the purpose of
understanding the customers, the competitors, and the market landscape.
- Market Fit
- how to fit in the Iraqi market place and discuss competitors- identification
2
Finance for Startups
This session is considered one of the most crucial sessions in the program as it aims to equip the startups with the
tools, they need to work on their business financials. Through the 3 parts training, we will discuss the following:
Topics:
 What is financial statement?
 What are the main types of it?
 What is the importance of it?
 Case Studies, examples and homework
It will also discuss:
 Introduction and projects brief
 Accounting VS Financial Management
 start-up cost & Fixed cost
 Variable Cost
 Pricing
 Revenue
 Profit
 Break Even Point (BEP)
 Payback Period / Return on Investment (ROI)
 Cashflow Sheet
 Cashflow sheet & Projects Presentation
3
Digital Marketing
This session will discuss the tactics of digital marketing, helping incubates to develop their marketing strategy. The
topics will be as following:
Topics:
 What is social media and what are the marketing channels
 Marketing Funnel, Social Media Funnel, and the relevance between the two
 SM Insights - FB & IG Behaviours
 Reach and how to define it
 Engagement
 SEOs
 Identify KPIs
 Social Media Calendar
 Influencers
 Partnerships.
2
3
Marketing
This session will discuss the following topics:
Discuss the tactics of marketing, helping incubatees to develop their marketing strategy. It will also discuss
promotions, content idealization, social media calendars, Reels and other features, KPIs setup, partnerships, etc.
2
Brand Identity
This session aims at developing brand values and communication. Also discuss developing brand identity. The session
will discuss the following:
Topics:
- developing brand values and communication.
- discuss developing brand identity.
- What is a brand?
- What makes a brand?
- Who are our customers
- What is a brand position?
- Brand Values
- Brand Vision
1
Sales for
Entrepreneurs
This session aims at covering topics such as Common sales terms, b2b & b2c Sales, selling approaches, most
important sales KPI-s and tactical selling Plans. The session will discuss the following:
Covering topics such as:
o Common sales terms,
o b2b & b2c Sales,
o selling approaches,
o most important sales KPI-s and tactical selling Plans.
o What is sales and what the most common sales terms
o B2B & B2C Sales
o Sales VS marketing
o Selling Approaches
o Most important sales KPIs and
o how identify them
o Tactical Sales Planning
2
Go-to-market
strategy
This session will discuss the following topics:
 Target Customer Identification
 Value Messaging
 Channels Strategy
 Sales and Distribution Strategy
 Marketing and Promotion Strategy
 Pricing Strategy
 Partnership and Alliances Strategy
 Customer Success Strategy
 Launch Plan
 Measurement and KPIs
1
Product/Service
Development
and Validation
This session will discuss the following topics:
- Idea Generation, Idea Screening, Concept Development, Business Analysis, Product/Service Design, Technical
Implementation, Test Marketing.
- Market Testing, Commercialization, Review and Iteratio

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