Brand Strategies & Communications Platforms Tender - 149749591

Procurement Summary

Country: Finland

Summary: Brand Strategies & Communications Platforms for Yle Areena and the Yle App

Deadline: 21 Oct 2026

Posting Date: 24 Sep 2026

Other Information

Notice Type: Tender

TOT Ref.No.: 149749591

Document Ref. No.: 659284-2026

Competition: ICB

Financier: Self Financed

Purchaser Ownership: Public

Tender Value: Refer Document

CPV Classification

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Purchaser's Detail

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Tender Details

Brand strategies & Communications Platforms for Yle Areena and the Yle app
The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle-s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement shall enter into force upon signature by the contracting partiers, and shall remain in force until the service has been provided in its entirety in an approved manner. Please see the material attached (appendixes) and enclosed in the call for tenders.
Doc Title: Brand strategies & Communications Platforms for Yle Areena and the Yle app
Contract Type: services
Document Type: Contract Notice

Reference Number: YLE20260050

Contract Type: services

Authority Type: pub-undert

Doc Title: Brand strategies & Communications Platforms for Yle Areena and the Yle app

Dispatch Date: 2026-09-23

Publish Date: 2026-09-24

Submission Date: 2026-10-21

Documents

 Tender Notice