Procurement Summary
Country: Finland
Summary: Brand Reform to the City of Lappeenranta
Deadline: 10 Sep 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 124411895
Document Ref. No.: LPR/1028/02.08.03/2025
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The city of Lappeenranta is seeking a journalist to carry out a brand reform for the city. The aim is to create a new strong, distinctive and time-resistant city brand for the City of Lappeenranta, which is easily applicable to the use of various services in the city, marketing and communication campaigns. The brand should support the urban strategy, express the values of the city and speak city dwellers and other target groups. We are looking for a journalist who has the courage to view the creation of a place brand in a new way and help us ask the right questions so that the end result is impressive but A pragmatic city brand, which is experienced by municipalities as well as as a whole city organization. We do not need a word of word, but a truly Lappeenranta brand that is strongly based on the involvement of city and other users and the results found through it. It is the responsibility of the supplier to carry out a brand reform to the City of Lappeenranta, which includes participation in user participation, such as interviews with the members of the management team and an online survey for city residents, and a new brand concept worked on based on results. The brand concept should be included a brand idea or a guidance idea, a core message or messages for key target groups, and positioning. The completed work will be made for the client a branded guideline consisting of a brand presentation and visual identity. The Brand Guide describes how the brand is implemented in different services, Suitable ...
Published:13/08/2025
Deadline for submitting questions:27/08/2025
Deadline for tenders:10/09/2025
Documents
Tender Notice