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TRANSPORT FOCUS has floated a tender for Brand Identity Development for the New Passenger Watchdog. The project location is United Kingdom and the tender is closing on 16 Jan 2026. The tender notice number is PWDEC25, while the TOT Ref Number is 132607925. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country: United Kingdom
Summary: Brand Identity Development for the New Passenger Watchdog
Deadline: 16 Jan 2026
Posting Date: 24 Dec 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 132607925
Document Ref. No.: PWDEC25
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Background Transport Focus is the independent passenger watchdog representing the interests of transport users. As part of our evolution, we are developing a new passenger watchdog that will continue to champion the needs of passengers across the transport network. To support this transition, we require a branding agency to help us explore and define what the new passenger watchdog should look and feel like. This work will inform recommendations to government, who will make the final decision on the future passenger watchdog's identity. The successful agency will work closely with Transport Focus to develop a suite of brand identity options that reflect our core values and resonate with our key audiences, whilst ensuring value for money in the use of public funds. Objectives The procurement aims to: • Develop a range of brand identity options (including names, logos, and visual identity) for the new passenger watchdog that can be presented to Transport Focus and government for decision-making • Define the organisation's proposition and help bring the new watchdog to life, both internally and externally • Shape our internal culture and external communications approach in line with our core values: Trust, Respect, Independence and Positivity • Understand audience expectations and preferences for tone of voice, and how a passenger watchdog should present itself and communicate • Identify the most appropriate communication channels for reaching our key audiences • Deliver actiona...
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