Bilingual Brand Awareness Strategy with Communication and Marketing Campaign Tender

Procurement Summary

Country : Canada

Summary : Bilingual Brand Awareness Strategy with Communication and Marketing Campaign

Deadline : 10 Apr 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 99016779

Document Ref. No. : RFP-2024-01

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

Purchaser : COUNCIL OF MINISTERS OF EDUCATION, CANADA
Canada
Contact Information : Dounia Dorbani, 416-962-8100 ext. 232, d.dorbani@cmec.ca
Canada
Email :d.dorbani@cmec.ca

Tender Details

The CMEC Secretariat requires the services of an experienced communication and marketing firm, with an understanding of the markets of identified primary source countries, who can develop and implement a brand-awareness strategy, including a communication and marketing campaign, for the new Pathways to Teach Canada service, using results-driven, cost-effective media channels to meet the three key objectives outlined below. The services will be contracted from May 2024 to May 2025, (dates to be confirmed with the firm).The Project goals are as follow: Raise awareness among IETs about the new single-entry point to the teaching profession in Canada, i.e., the Pathways to Teach Canada service. Ensure organizations with access to IETs and universities in the primary source countries for IETs are informed about the new single-entry point to the teaching profession in Canada. Boost the number of IETs applying for certification in participating provinces and territoriesWith the upcoming launch of the new Pathways to Teach Canada service, there is a need to effectively promote Pathways to ensure that IETs are well informed about the expanded and tailored services available to them, as well about the path to entering the teaching profession in Canada.Pathways will provide innovative services designed to enhance labor-market integration outcomes and mobility for an estimated 2, 000 IETs annually, with a particular focus on French-speaking IETs. And, given the teacher shortage in Canada, ...
Solicitation Type : RFT - Request for Tender (Formal)
Reference Number : 0000266544
Location : Canada, All of Canada, All of Canada
Description : The CMEC Secretariat requires the services of an experienced communication and marketing firm, with an understanding of the markets of identified primary source countries, who can develop and implement a brand-awareness strategy, including a communication and marketing campaign, for the new Pathways to Teach Canada service, using results-driven, cost-effective media channels to meet the three key objectives outlined below. The services will be contracted from May 2024 to May 2025, (dates to be confirmed with the firm).The Project goals are as follow: Raise awareness among IETs about the new single-entry point to the teaching profession in Canada, i.e., the Pathways to Teach Canada service. Ensure organizations with access to IETs and universities in the primary source countries for IETs are informed about the new single-entry point to the teaching profession in Canada. Boost the number of IETs applying for certification in participating provinces and territoriesWith the upcoming launch of the new Pathways to Teach Canada service, there is a need to effectively promote Pathways to ensure that IETs are well informed about the expanded and tailored services available to them, as well about the path to entering the teaching profession in Canada.Pathways will provide innovative services designed to enhance labor-market integ...

Documents

 Tender Notice