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EUROPEAN TRAVEL COMMISSION has floated a tender for B2c Promotional Campaign for Central Europe in China. The project location is Belgium and the tender is closing on 10 Jun 2025. The tender notice number is 285981-2025, while the TOT Ref Number is 118635235. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : Belgium
Summary : B2c Promotional Campaign for Central Europe in China
Deadline : 10 Jun 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 118635235
Document Ref. No. : 285981-2025
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : EUR 250000
Purchaser's Detail
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Login to see detailsTender Details
ETC intends to contract a service provider with proven expertise in digital marketing in China, Chinese influencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaign targeting the Chinese market. ETC implements the project subject of this procurement in partnership with four National Tourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will be implemented in two strategic phases to effectively guide Chinese consumers through the travel decision-making funnel from awareness to conversion. The contractor will first design and implement an Influencer Activation Programme to build broad visibility and emotional engagement among the Chinese target audience, highlighting Central Europe-s gastronomic richness, cultural authenticity, and sustainable travel options. Then, to convert increased interest and awareness into measurable travel bookings to the Central Europe region, specifically within the thematic frame of gastronomy and sustainable travel, the contractor will establish and manage a partnership with one or more major Chinese Online Travel Agencies (OTAs), such as Ctrip, Qunar, Fliggy.
Doc Title: B2C Promotional Campaign for Central Europe in China
Contract Type: services
Document Type: Contract Notice
Reference Number: JPP6-2- Central Europe
Contract Type: services
Estimated Value: 250000 - EUR
Authority Type: body-pl
Doc Title: B2C Promotional Campaign for Central Europe in China
Dispatch Date: 2025-04-30
Publish Date: 2025-05-05
Submission Date: 2025-06-10
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