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The HISTORIC ENGLAND has issued a Tender notice for the procurement of a Audience Segmentation Refresh Uid 120 in the United Kingdom. This Tender notice was published on 16 Dec 2025 and is scheduled to close on 16 Jan 2026, with an estimated Tender value of Refer Document. Interested bidders can access detailed Tender information, eligibility criteria, and complete bidding documents by referencing TOT Ref No. 132101514, while the tender notice number is and Registering on the platform.
Procurement Summary
Country: United Kingdom
Summary: Audience Segmentation Refresh Uid 120
Deadline: 16 Jan 2026
Posting Date: 16 Dec 2025
Other Information
Notice Type: Tender
TOT Ref.No.: 132101514
Document Ref. No.:
Financier: Self Financed
Purchaser Ownership: Public
Tender Value: Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England's Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.
CPV classifications: 79310000 - Market research services79311400 - Economic research services79315000 - Social research services
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